Analysis On Future Market Of Anti Lose Smart Shoes Market

Monitoring, anti dropping and catering to the market

What kind of product is this anti lost smart shoe?

Professor Huang Haijiao of Beijing Institute Of Fashion Technology is currently carrying out a research and development project on anti lost intelligent shoes, which is called "go there". He introduces the principle of anti dropping intelligent shoes.

To put it simply, a GPS sensor module is implanted in the shoe, which controls the location information of the user through the command control of the background communication platform, and stores it in the corresponding database table after the analysis. The guardian can check the location and behavior track of the wearer in real time through the APP of the mobile phone.

Huang Haijiao said.

According to statistics, as of 2013, the number of children under 8 years of age in China reached two hundred million, and the number of elderly people over 60 is expected to be similar to this figure. Among them, 72 million 420 thousand are elderly people living alone, and 6 million are elderly dementia patients.

No doubt, these populations will be potential users of anti lost smart shoes.

The development and listing of anti lose intelligent shoes just fill the gap of the social demand.

According to Huang Haijiao, they developed the "go where" anti lose intelligent shoes with the following advantages: the service platform can be oriented to massive users, support millions of users online; the client's electronic map and satellite map are accurate and comprehensive, and can be updated in time; personal privacy can be protected at the most time; the process of verification is safe and convenient, so that strangers can not be offside guardianship; the location is accurate to 3 to five meters, and the endurance is strong.

And in terms of comfort, "go where" smart shoes also fully considered ergonomics design, the structure appearance is mainly outdoor style, comfortable and safe, has good waterproof, compression, explosion-proof performance, at the same time meet the "rain, wading, washable" and other harsh requirements.

It is understood that at present, a number of publicity and appeals for anti dropping smart shoes on the market are basically similar. Both of them advocate the technology licensing while also calling their shoes comfortable wearing experience, and the "cloth" intelligent shoes developed by Alice magic orange Co., because the main objects are aimed at children, so they incorporate more fashionable elements with strong design sense.

The market for anti lost smart shoes looks red, but the actual situation is not so optimistic.

Reporter survey found that the current market situation of anti lost smart shoe products can be divided into 4 kinds.

The first one is the small brands that have already been sold to the market.

These shoes are characterized by low prices, generally less than 500 yuan, and quality and technology reliability are not guaranteed, mainly based on network sales.

On Taobao, the sale of anti lost smart shoes pages is not very high, but in the physical stores are rare.

The second is similar to the "boots" start-up technology company launched smart shoes.

At present, "cloth lost" has internally ordered 3000 pairs, which is the earliest quantity of shipments. It is still in the exploratory stage of the market, and it will take some time to face the market in a large scale.

Before the small brands occupy the market, then there are large companies squeezing space, "cloth" brand to create a world is not easy.

The third is under development.

The "go where" smart shoes jointly developed by Beijing Institute Of Fashion Technology and Xiamen Jing TSE technology company were originally listed in the two or three quarter of this year, but now they are in winter, and shoes have yet to be heard.

Reporters called Xiamen Jing Technology Co., Ltd. telephone, customer service staff told reporters that the original "where to" smart shoes listed time has been postponed for a year, there are still some technical problems in the process.

According to the relevant personage introduction, in the wearable intelligent product research and development process meets

Bottlenecks happen from time to time, and sometimes they are left halfway because of market and financial reasons in the process of R & D.

It is not yet clear whether or not "where to go" will be born next year.

The fourth is the products produced by Baidu and 360 giants.

Generally speaking, the rise of the wearable device market is the first test of some start-up technology companies, and even become "cannon fodder", and then the giants join the competition, then the whole market will really mature.

Relatively speaking, this giant company has a unique inherent advantage, strong science and technology, and do not worry about financing, foundry, and product performance is likely to make certain expansion.

"

At most is a terminal, big data is the core! "A scientific and technological community so analyzes Baidu's intention to enter the field of intelligent shoe production.

"If the smart children's shoes are limited to a small function to prevent loss, their value can not be reflected.

Only when this smart children's shoes become a standard of children's shoes (as is the popular current shoe), can we really reflect its value by analyzing the big data conveyed by children's shoes.

For example, we can track children's smart shoes and understand the trajectory of children's holidays. For businesses, they can conduct targeted marketing and set up stores in suitable places; and for the general public, they can better discover the popular children's places through these data, and then guide the travel.

The scientific and technological circles say.

At present, the market of anti lose smart shoes is still in the embryonic stage. Although many companies have joined the R & D production, the prospect seems to be uncertain.

And what is the attractiveness of the "anti lose" function to consumers? Is the function too simple? Will some smart companies quickly enter the 2 era when some enterprises are still painstakingly researching and developing the first generation products? The market is very changeable, sometimes it is slow to accept new things, sometimes it can quickly update the products and keep up with the market demand.

It is hard to conclude whether smart shoes can go out.