What Is The Way Out For The Development Of Enterprises? Where Is The Opportunity?

　　 1. Terminal construction

Intensive distribution has become the only way for manufacturers to compete in the market. The terminal performance of products will be the focus of long-term competition among manufacturers. Manufacturers will no longer need wholesalers to make big district agents, and more hope will be placed in the direction of widely distributed distributors, intensive distribution, strengthening terminal management, and fighting for terminal market space (distribution and display). Wholesalers rely on monopolistic operation, large scale households, and the way to survive with the price difference. It has become a history. The direct control of the terminal market will become an essential bargaining chip for distributors and manufacturers. Dealers in the market tomorrow will not be abandoned by the manufacturers, and will not be eliminated by their peers. Their terminal network marketing is the only way to go.

Terminal construction, from development to Administration To form a fixed network requires a lot of investment and a long time. In the process, maybe the economic benefit is not good, but this is a kind of investment that will enhance the core competitiveness of the enterprise. It is a process of inevitable experience. In this process, we need courage, perseverance, and reason and determination, because this is the requirement of the development of the market environment, and we can not avoid it.

　　 2, face up to the development of the surrounding market.

Wholesalers should not be confined to their own cities, nor can they expand their peripheral markets into finding a few large families. The factory is pursuing a deep distribution policy, but it can fully and thoroughly market the market. In all the two or three tier cities and rural markets, it has deep distribution, and there are not many enterprises that have opened up distributors or even set up direct offices or branches. Most manufacturers still need distributors to cover the rural market. The difference is that manufacturers now require more than sales and more terminal performance.

1) look for local partners to be a regular offline distributor to help manage the market.

2) their business personnel have fixed visits to the market.

3) familiar with key customers in the city / county.

4) help the offline distributor manage the market and master the terminal.

If you can really do these things, you can master the surrounding shopping malls. Perhaps so - you can more retain (or win the new) bulk agency.

　　 3, supermarkets channel Competitiveness

Supermarkets will become an important form of retailing. Foreign markets and developed cities in China have verified this rule. Whether we can have a stable and strong customer network in the supermarket channel, good customer relationship and strong business forces will have a far-reaching impact on the future sales growth of wholesalers.

　　 4, forward development and backward development.

Forward development: take the road of Langjiu, Goldlion and other brands. Dealers create their own brand (OEM) and weaken the function of the manufacturer to reduce it to a production and processing workshop. (Note: it should be noted that the move has certain investment risks and strength requirements, and can not be ignored without sufficient assurance. )

Backward development: it is a good idea to set up its own terminal store, such as milk distributors, milk kiosks, a large number of consumer goods to open supermarkets, but this practice is bound to distract your attention and bring new management difficulties. The key point of implementation is to correct the principal and subordinate relations first, and secondly, to implement them when they really have the spare power.

In the market storm, we can prepare for the rainy day, adjust the direction of competition in time and win the market in order to become a "moving company" and "moving enterprise" that are actively adapting to market changes, constantly innovating and progressing in the circulation field, as the market orientation of the new generation wholesalers. We should strengthen the terminal network, expand the sales coverage area, and enhance our competitiveness in the supermarket channel, and consider whether it can be developed before or after, so that it will be the strategic direction for the new generation wholesalers in the great changes of their living environment.

Shopping malls are changeable. As businessmen, they will sit back and wait for their old ways. It is a smart move to listen to the wind, analyze yourself and strive for improvement.

Wholesalers face the change of living environment, move better than motionless. Early action is better than late action. Initiative is better than passivity.