Zheng Nianhua: To Make Hangzhou'S Clothing Brand Go Global.

"China dream" is not a slogan, it is not only a national dream, but also a dream of everyone.

China (Hangzhou)

Zheng Nianhua, President of the industrial design and creative center (also known as "China Art Center"), as a tattoo in the field of Chinese fashion brands, has always had such a dream in his mind: let Hangzhou and even China's clothing brand go to the world and boost Hangzhou to become a fashion capital of China with clothing as its carrier.

Last November, Zheng Nianhua made a milestone in his dream: in the 50th anniversary Sino French fashion summit between China and France, the "China Art Center" and the French fashion academy signed the "Sino French youth fashion design talent exchange plan".

After signing the contract, professionals from all the top brands can directly butt up with the garment enterprises in Hangzhou. The designers and business executives in Hangzhou can practice in the other companies, while French designers will also come to Hangzhou to exchange their services.

I want to tell the world:

This is our China.

As early as 1996, Zheng Nianhua entered the clothing industry. In his own words, he was a witness to the development of Hangzhou's clothing industry.

"During the period of -2009 1999, there were many clothing brands in Hangzhou. About more than 1200 clothing brands were gathered in Hangzhou, but slowly, I found that these Hangzhou's clothing brands were not accepted by some mainstream shopping malls. Some people think that the value of Hangzhou's clothing brands is relatively low, which has led to the relocation of many garment enterprises."

Zheng Nianhua said that this made him realize that the influence of Hangzhou's clothing brand is very limited and lacks its status.

However, a slogan from Hangzhou's clothing brand has made Zheng Nianhua's despondent heart regain his fighting spirit.

"At that time, the popularity of Hangzhou's clothing brand was very limited, but I saw in Shanghai a clothing company in Hangzhou made such an advertisement slogan" brand from Hangzhou ".

Zheng Nianhua said, at that time he was very moved, secretly determined to let more people know Hangzhou's clothing brand.

"I love clothes, so I hope that the whole country and even the world's stores and consumers can understand our brand, and China's fashion industry can achieve effective upgrading and complete the pition from" made in China "to" made in China ".

It was with this dream that Zheng Nianhua began to think about how to build a comprehensive platform for the development of Chinese fashion brands in Hangzhou.

Firmly believe that Hangzhou can become "Paris of China".

"When it comes to clothing, everyone will think of Paris, Paris can become a world famous city, the contribution of fashion industry is crucial, but in our country, there was no real fashion capital in the same year."

Zheng Nianhua said that in 2008, he sprouted an idea to build Hangzhou into "China's Paris".

Zheng Nianhua believes that Hangzhou has unique conditions for developing the fashion industry: the core area of the Hangzhou triangle area is the ancient capital of Six Dynasties in China's history. It has a long history of silk culture. West Lake and Beijing, Hangzhou and the Grande Canale have been listed as the world's cultural heritage. As the most prosperous and prosperous Dynasty in Chinese history, the capital of the Southern Song Dynasty, Hangzhou has the urban tradition of paying attention to fashion culture and pursuing fine life.

In addition, Hangzhou has a complete textile and apparel industry chain.

Zheng Nianhua said that in the vicinity of Linping new town, there were thousands of garment enterprises in the area of Qiao and Jiu Bao. Besides, there were also state-level textile industrial bases such as Haining leather, Tongxiang sweater, Xiaoshan chemical fiber and Kahashi Risuke fabrics. The location advantage was obvious, and the Chinese Academy of fine Arts and other high schools laid the foundation for talents.

In order to promote the realization of dreams, Zheng Nianhua and the China clothing association repeatedly discussed their ideas in 2010.

"At that time, the China clothing association was also considering the upgrading and structural pformation of China's fashion industry. It hoped that through resource integration, the core resources of R & D, design, brand management, e-commerce and other industrial chains could be gathered together, so that our ideas would not be integrated."

Zheng Nianhua said that with the strong support of the China clothing association and the relevant government departments, the company has put forward a comprehensive platform to build services for the upgrading and development of China's fashion brands in Hangzhou.

"I used to struggle to build my own clothing brand. Now, I am striving to promote and enhance the fashion brand of Hangzhou and even China."

Zheng Nianhua said, "China Art Center" is a comprehensive platform for the development and upgrading of China's fashion brands. It is the R & D design, regional brand management center and enterprise headquarters gathering area of international brand clothing enterprises and Chinese fashion brand enterprises, so that the international fashion brands can get efficient and convenient business expansion after entering the Chinese market, as well as Chinese brand enterprises to enter the international market to provide development platform.

In November last year, "China Art Center" and the French fashion academy signed the "Sino French youth fashion design talents exchange plan".

This means that French designers and fashion colleges and enterprises will help Chinese garment enterprises to better explore eastern elements and help them pform into fashion driving force.

At the same time, the plan can also promote more Chinese designers to go out and shine in the global fashion industry. In addition, it will also promote Hangzhou to become the center of international fashion talents exchange, and to inject important international driving force for the development of fashion industry in Hangzhou and even China.

"Before the enterprise went to France Paris fashion week, one vote is hard to find, let alone enter the French fashion brand enterprise to carry out practical activities."

Zheng Nianhua said that designers are very important for the fashion industry, but the growth of designers needs time to precipitate. The development and future of the world and China's fashion industry must be focused on training young designers.

"After signing the contract, French designers can come to China to interact with Chinese designers, exchange learning, and better explore western elements from the Western perspective.

Vice versa, China's young designers are learning the experience of France through this talent exchange plan and getting to know the essence of traditional western fashion, which is very important for the rise of China's fashion industry.

Zheng Nianhua believes that this is a kind of integration, equal to the French top fashion resources moved to Hangzhou, can bring a lot of international resources, but also the beginning of Hangzhou and even China's clothing brand to the international stage.

At the same time, Zheng Nianhua said, "the Sino French fashion design talent exchange plan" was settled in the "China Art Center" in Linping new town, Yuhang, Hangzhou.

"We will invest 11 billion yuan, and we will not only have a popular publishing center, a brand exhibition center, an international talent exchange platform, but also a number of comprehensive industrial functions such as the national inspection center, the e-commerce headquarters center and the new brand incubator."

Zheng Nianhua revealed.

In the future, in the "China Arts Center", apart from many domestic and foreign garment enterprises will take root here, will also regularly organize related activities.

Zheng Nianhua predicts that there will be thousands of activities to be held every year after the completion of the project, such as organizing the exchange of young Chinese designers, exchanging talents to the practice of brand enterprises in the two countries, providing a selection of fashion management training courses for Chinese youth designers, and promoting business cooperation between the two countries in designing talent and recommending clothing enterprises.

At the same time, Zheng Nianhua stressed that signing the contract with the French Fashion Institute is only the first step of international fashion resources entering Hangzhou. In order to promote the exchange and dialogue between the international fashion industry, the China Fashion Association and the China Fashion Designers Association will put the "China Fashion International Fashion exchange base" to the "China Arts Center" this month.

In the future, the exchange base will also bring fashion resources from Italy, Spain and other countries to Hangzhou.