Department Store Man God Ma Hua Hua Talks About The Joy Of Being Needed

Ma Qihua said: being needed is a very happy thing.

That was the story more than 20 years ago.

My friend married a beautiful son who was just over 3 years old and wore a small suit to make a little flower boy.

After playing the red bow tie on the chest, the playfulness began to rise. No matter what the parents behind them were talking about, they kept pushing forward.

Finally, the wrestling, sore oneself, also wrestled the dirty clothes, of course, later suffering from the small butt of tender.

The man in front of us is still remembering, but it is hard for me to connect this elegant man with the strict father. "I'm sure no, I'm not, this is the first and only one time my son was born."

That is to say, we have smacked our friends' wedding, and our family seldom speaks orally. That time, we were really anxious.

Ma Qihua, in

Most of the men in the circle were friends for the first time.

Now, sit in the new office on the ten floor of Ma Qi Hua, listen to his story.

There is a huge window, which can clearly see the traffic outside. Ma Qi Hua sits at his desk, pouring water, making tea, raising a glass and drinking tea. His every move is full of ritual feeling.

I remember seeing him for the first time because of the make-up brand MGPIN makeup bar stationed in Wulin Yintai.

At that time, he was vice president of Yintai business (Group) Co., Ltd. and general manager of Wulin store, to be the platform for MGPIN.

To tell you the truth, this kind of manuscript can be used directly from the press release.

And I heard that at that time, the store manager needed a long queue in order to win the ten minute report time, and he gave me half an hour's exclusive interview time. Finally, I was embarrassed to just send a draft message.

When I was ripe, I asked him about it.

Ma Qi Hua laughs, friends, and new domestic brands. I always hope to give more support.

The first time he took the initiative to contact Ma Qi Hua was because basketball star Wade came to Hangzhou.

The place where he appeared was Yintai, which was closed on that day.

The day before, I texting Ma Qi Hua weakly and weakly. Ma, because my boyfriend really likes Wade, can he help me get a ticket?

Soon, Ma Qihua returned the text message, not only helped me get the ticket, but also specifically told me to take two, you and your boyfriend to see it.

How can this man be intimate?

He is not only intimate, but also helps his friends.

Therefore, when the old leader, Zhang Mingfang, Secretary of Shangcheng district Party committee, invited the government on behalf of the government, we need a pformation of Hangzhou Lake lakeside business and tourism characteristic district. We need a person who understands business, understands the historical background and is trustworthy to come to help us, and then he goes there as general manager.

When Shen Guojun, chairman of Yintai business (Group) Limited, came to Hangzhou to meet and tell him that I really need you now. Come back and help me.

In 2008, he returned to Yintai.

Therefore, I have no doubt that when Ma Qihua left Yintai for a physical reason and lived a semi retired life, those colleagues who had worked hard together said to him, "we need you, Ma."

He nodded. Well, the little friends needed me, so I took them to another section.

Most of the business teams of the song yuan business were inexperienced, "the outside world thought that I had brought them over, but they actually" kidnapped me ".

Joking aside, he handed me two of his new business cards, one of which was Taoist business, the other one was song yuan business, and the two one used the word "coach".

"It is not the relationship between instruction and execution between the upper and lower levels; it is not the athletes who are responsible for the coaches, but the coaches are responsible for the athletes. The two sides work together for the same goal and study together and equal dialogue. What I give them is my past experience. They are the real decision-makers and executors of those projects."

Ma Qihua said, "I am not the kind of person who does not bump into the south wall and never turn around. This is the slippery or cunning place of my age.

If there is no accident, or now Ma Qi Hua will become a beloved teacher.

Because Ma Hua Hua will never forget that when he was walking with grandpa in the street when he was young, everyone would say hello to him.

"My grandfather is an old Chinese church school teacher who raised a large family of his own.

I will never forget the inner respect of those students and their neighbors when they greet each other, and at that time I said, "I want to be a teacher too."

But there are always accidents in life. Because of reform and opening up and deepening economic restructuring, he went to Hangzhou Tower, became a department store man, and began to deal with women's clothing and cosmetics.

"When I just went, I didn't understand anything. I could only learn with the stupidest and most effective way. People who caught the brand kept asking."

He created a set of cosmetics theory, black can be white, fat can be thin, small can be big (this is breast cream, do not doubt, at that time did have), "I found that everything is reversible."

He may be one of the first men to use perfume in Hangzhou.

He took out the bottle of boss NO.1 which he liked. When I grabbed the bottle cap close to his nose, he would whisper, you didn't hear it properly, shake the lid of the bottle and let the fragrance spread.

Sometimes I think, if there is no Ma Qihua, Hangzhou women will be away from big brand cosmetics for a few years.

You know, the first Lancome counter in Hangzhou was introduced by Ma Qi Hua, and the Estee Lauder brand was also the line he led.

It was in the middle of 1990s. Ma Qi Hua was the manager of cosmetics department of Hangzhou Tower. He ran to Shanghai for the nine time to see Anthony, President of Lancome China.

In that time when there was no high-speed rail and the Internet was not popular, it would be troublesome to make a trip to Shanghai than to go to Beijing now.

Train tickets need to be booked several days in advance, and often can not buy tickets.

"The appointment is over there, and I can't buy a ticket here. What can I do? I have to trust the chef to get a face with the chef on the train. I want to blush, get on the bus first, and then I'll sit in the dining car, and a box lunch will go to Shanghai."

Ma Qi Hua also invited Anthony to Hangzhou for inspection. Anthony walked around the mall and left without saying a word.

After a long time, Ma Qi Hua realized that selling cosmetics on the first floor of the shopping mall was a cake from the elevator.

The smell of perfume mixed with bread is of course not satisfactory.

In the words of Ma Qi Hua, "we have paid enough tuition fees."

Thanks to the efforts of the people, after a year's hard work, the Lancome counters opened at the Hangzhou Tower in early 1999. This is the eleventh special counter in the country. The first day of opening was one hundred thousand, and sales in recent years are the number one in the world.

In 2005, Ma Qi Hua was invited by the Shangcheng district government to take the post of deputy commander in charge of Hangzhou lakeside trade and tourism characteristic district.

In that year, they introduced some big names such as Hermes, Giorgio Armani, Dolce&Gabbana and so on, which caused a sensation in the industry.

It was also in that year that he flew to Italy with the municipal government delegation for the two time to see Mr. Armani, who was very happy and finalized the way of cooperation.

This mode of being both a landlord and a seller is the innovation of the industry, even in today's department stores.

In short, it is the location of Hangzhou lakeside trade and tourism characteristic block instead of the agent's location. Ma Qihua assigns buyer to participate in the brand order meeting, and buys 600 thousand U.S. dollars of goods every quarter, assuming profits and losses.

"In this way, one is that Mr. Armani feels that we may know more about the demand here, and we are a continuous learning process."

"In the process, we know that some of Armani's show money is must buy. Although it is expensive, the window display will be beautiful and the tone will come out.

We started wearing men's clothing and women's clothing 55, and later found that men's wear was very good. Women's wear and accessories went better, and we knew that men's clothing ratios were needed.

This is really a process of continuous learning and progress. By looking at the data, constantly integrating, constantly adjusting, and finally choosing the most suitable one.