2015 The Second Shanghai International Denim Expo Will Be Held.

It will be held on June 2015 17-19 in Shanghai, the fashion capital of China. The Expo will be located at the 2010 Original Theme Pavilion of the Shanghai World Expo Shanghai Expo exhibition hall. The exhibition hall has better hardware and software facilities, larger scale and better display effect.

It can achieve better display and business effect.

The organizing committee, in addition to the matching activities of the special clothing purchasing and docking meeting, the professional forum and the dynamic display of the T TV show in the same period of the exhibition, also organizes the face-to-face publicity and publicity for the large and medium-sized cities of the country.

- Cowboy China, invite people from the industry to visit and purchase cowboy fashion Expo.

At present, the preparatory work is being carried out in an orderly way. We sincerely invite entrepreneurs with knowledge to participate in cooperation and promote and publicize together.

The travel and sponsorship participation modes are as follows:

I. total duration: March 2015 --5 months

Two, ways and provinces: Hangzhou - Ningbo - Yiwu - Wenzhou - Nanchang - Zhuzhou - Changsha - Wuhan - Zhengzhou - Shijiazhuang - Shijiazhuang - Collection - - - - - - - - - - - - - - - - - - - - - - - - - -

Three, history site

The first stop: Hangzhou Railway Station -- Sijiqing clothing wholesale market.

The second stop: NingBo Railway Station -- Textile City.

The third stop: YiWu Railway Station - garden clothing market.

The fourth stop: WenZhou Railway Station -- the big world before the station.

The fifth stop: NanChang Railway Station - the Oriental City of prosperity - Nanchang Hongda clothing world.

The sixth stop: Zhuzhou Railway Station - Lu Song dress city - Chinatown - Jin Di - gorgeous clothing market.

The seventh stop: Changsha Railway Station - golden apple market.

The eighth stop: WuHan Railway Station -- Hanzheng Street clothing business circle.

The ninth stop: Zhengzhou Railway Station - silver based clothing market - Tianlong clothing city - Dun Mei Road clothing market.

The tenth stop: Shijiazhuang Railway Station - Yintai clothing city - Jinyi City clothing Plaza - New Shangyuan clothing mall.

The eleventh stop: Beijing Railway Station - Dahongmen clothing city - Muxiyuan clothing wholesale business circle.

The twelfth stop: Shenyang Railway Station - Wu AI clothing market - International Textile City.

The thirteenth stop: HaiCheng Railway Station - Xi Liu clothing wholesale market.

The fourteenth stop: TianJin Railway Station - Wenzhou clothing wholesale city - Tianjin Tanggu foreign goods market.

The fifteenth stop: Jimo Railway Station -- Jimo clothing wholesale market.

The sixteenth stop: QingDao Railway Station -- international clothing city.

The seventeenth stop: JiNan Railway Station - Kou Kou clothing city - Wenzhou clothing wholesale Plaza.

The 18th station: HeFei Railway Station - Baima clothing city - Changjiang wholesale market.

The nineteenth stop: NanJing Railway Station - north of the clothing wholesale market.

The twentieth stop: ChangZhou Railway Station - Jiuzhou clothing city, Changzhou - Kowloon small commodity wholesale market.

The twenty-first stop: WuXi Railway Station - International Recruitment Mall - New World International Textile and Garment City

The twenty-second stop: Changshu station -- Changshu shopping mall.

The twenty-third stop: Suzhou Railway Station - Zhong Xiang clothing wholesale market.

The twenty-fourth stop: ShangHai Railway Station - Cheap Road clothing market - Shanghai World Trade mall

Four. Participation and co sponsorship.

1, activity naming unit: sponsorship fee is 500 thousand yuan, send 108 denim jeans exhibition to one of the empty booths, send cowboy China line body stickers, separate DMS single page distribution, sponsor self print DMM page, DM posters 1, banner name in activity banner; enterprise name covers all related activities promotion theme: "enterprise name" + cowboy China;

2. Co organizer: sponsorship fee is 200 thousand yuan, 72 yuan denim garment Expo will be sent to one of the empty space booths. Cowboy China will be distributed independently on the trip. The sponsors will print their own DM pages and 1 posters.

3, support unit: sponsorship fee of 100 thousand yuan, send 36 denim jeans Expo air show booth, cowboy China trip independent DMA page distribution, sponsors self printed DM page, comprehensive DM poster advertising 1, from cowboy Chinese line personnel one to one distribution;

4, clothing Sponsorship: sponsorship fee of 60 thousand yuan (plus 8 denim underwear (2 sets / person)), 9 pairs of jeans Show Expo two, the front pocket of the jacket print logo and abbreviation of sponsor and cowboy exhibition.

5. Comprehensive DM poster distribution: the comprehensive DM poster is divided into the positive and negative sides, the front is the cowboy exhibition promotion, the reverse is divided into 4 ad bits, each advertisement position charges 30 thousand yuan;

6, gifts: 1000 copies, worth more than 20 thousand yuan (small, light, thin), can be printed logo sponsors or companies for short, in the market research with questionnaires distributed together;

7, under the special request of sponsors, brand promotion and investment promotion activities can be carried out in the designated city's clothing market.

Five. Campaign promotion plan

1, since the media promotion: take "one city, one newspaper" as the theme, push the real-time promotion process of each city's website on official website, micro-blog and WeChat.

2, the cooperative media: the cowboy China line of soft articles will be pushed through the online and offline media in time, involving more than 100 Internet media.

Six. Purpose of activity

1. Distribute DM leaflets and visit invitations at large and medium-sized clothing wholesale markets of various sites.

2, cooperate with all major wholesale and retail market management partners, arrange group to participate in cowboy fashion Expo.

3, China cowboy clothing Market Research;

4, propagate cowboy clothing culture to the people, introduce cowboy clothing brand, guide consumption and expand demand.