How To Create A Perfect Children'S Clothing Shop Decoration
The color of clothing stores is the first trigger point to communicate with children. Color can stimulate children's emotions, so that children can associate colors, stimulate imagination and desire to have.
Therefore, the good color design of children's wear stores not only increases the added value of children's products, but also becomes one of the important factors that determine the bait and competitiveness of children's clothing market.
In the atmosphere of children's clothing store, color design takes account of seasonal changes and festivals.
(1) choose the color according to the age of the small customers.
Generally speaking, children aged 2-9 years old are interested in gorgeous, highly saturated and contrasting colors.
Children prefer bright colors and brightly coloured products.
According to statistics, most children like bright colors, and are interested in the color of perception and excitement. For example, babies like red and yellow.
According to expert research, the hobby of color shows the tendency of changing from warm color to cold color with age. In infants, it shows a high degree of bright color. The order of hobbies is red, yellow, green and green, and the order of color preference to green, green, purple, orange and yellow in the juvenile stage.
(2) according to the sex selection of small customers.
color
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According to the kindergarten survey, the boys' favorite colors are concentrated in the green series and the blue color series. They especially like bright green, green and yellow green. Girls love red series and pink series, and they also like lemon and light blue.
Display is the sale of goods in a certain way, quantity or hanging in the store, so that customers choose, buy.
Display items are mainly used to display goods, introduce products and facilitate customers to choose.
The selection of display and props is mainly about the psychological receptivity and interest of small customers besides the effect of beautification and the matching of the shape, function and quality of the rack.
(1) display simplification.
The display of children's clothing is simple and the form is more intuitive. There is no need to pursue too much life connotation or artistic conception like adult clothes.
At present, the international trend is the development of European and American children's clothing display and content in the form and content.
(2) display interest and life.
The display of children's clothing should be interesting in addition to life, so as to cater for children's interesting psychological characteristics.
The display of children's interesting life is a way of displaying children's real life by using children's life props.
In the way of application, it simulates children's various facial expressions and life styles, increasing children's sense of identity and belonging, and attracting children's love for the brand.
(3)
display
The props are cartoons.
Cartoon images usually differ from other modeling methods in the form of more exaggerated modeling, cute and humorous, because cartoons are originally funny and funny, and the nature of their entertainment is unquestionable, so they are very popular with children.
Children's wear
The choice of store background music should take into account the dual feelings of parents and children. The mother customers of children's clothing are mostly over 30 years old. They can play light music, such as electronic piano, piano, violin, and children's background music. Children's songs with lively rhythm are usually popular.
It's usually the mother who takes her children to the children's clothing shop to buy clothes because they want to try them on.
Children are willing to come shopping, most of the decisions in children, a children's clothing store can be attractive enough to attract children, and decide how many children can be attracted to their mothers, so the business of children's clothing business should pay attention to, the decoration of the shop is more in line with children's imagination, interest and play, is to increase interaction with children; when the environment of the shop can attract children's play, and make the product do enough styles, it will surely attract more children and mothers to come again, and then form loyal customers.
Children's clothing terminal sales should focus on children's play and increase interaction.
Children's interaction area is only for preschool children, while the older children are interested in novelty, fun and adventure, and like to show themselves. Their parents are more sensitive to price.
They can develop healthy and participatory activities.
In a series of activities to benefit everyone, and the benefit of the activity is consistent with the characteristics of the object: children get unexpected surprises and happy feelings, parents get the feeling of overvalue.
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