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    Lacoste New CEO Adds Beauty To Brands

    2015/1/22 21:10:00 29

    LacosteCEOBrand Building

    According to foreign media, CEO Lacoste Jos Luis Duran has stepped down from her job to engage in other professional activities. The French retail Conforama former executive Thierry Guibert is about to replace Duran as the brand new CEO, which came into effect in January 19th.

    "I sincerely appreciate Jos's Luis Duran's hard work in the past five years and help our brand development," said Didier Maus, chairman of the Swiss Maus Fr res group (group holding a large share of Lacoste). Lacoste Turning to the new page, I welcome Thierry Guibert. He has brought us all his experience. He is a successful international group leader. "

    According to information, Guibert It is no stranger to the retail industry. He was there. Kai Yun group As a different position, the group was still known as PPR, where he led the company to transform itself from the retail to the luxury market. In 2008, he became chairman and CEO of Conforama company. He significantly increased the market share of the furniture business.

    So at present, Lacoste is striving for brand transformation and developing the fashion elements of the brand. "Brand positioning is my top priority. My mission is to make Lacoste look more elegant." In December, Duran revealed the excitement and excitement of the new job.

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    At present, Stephanie George, executive vice president and chief marketing officer of Time Inc, has been appointed Vice Chairman of the WWD parent company, Fairchild fashion media company. Its appointment came into effect in February 2015. In the new position, George will oversee the printing and digital operation of all Fairchild fashion media companies. In addition to WWD, it includes M magazine, Beauty Inc, Footwear News and Fairchild Summits and events.

    George's new appointment marked her return to the foundation of her publishing industry. George joined WWD in 1988 and worked as a sales representative at the Atlanta branch of Fairchild fashion media. Through the rise of publications, George also quickly became the top executive, and ultimately became the executive vice president of WWD and the Fairchild fashion media company. George played an important role in the most significant growth of WWD when she was in office. When she was in power, she supervised and launched many new income sources and special series, including WWD Collections and Beauty Inc., originally launched as Beauty Biz.

    In 2001, she left the Fairchild fashion media company but returned to the company, which was attracted by the ambitious development planning route of the company. The development plan was due to the acquisition of Fairchild fashion media in August 2014 by Penske media, from Cond Nast, under the influence of the new owner.

    In last year's acquisition, Jay Penske, chairman and chief executive officer of Penske media, said: "Penske media is looking forward to successfully planning its future 100 years for Fairchild fashion media company." For the appointment of George, Penske said, "Stephanie is one of the best media executives in the world. A person who understands DNA of Fairchild fashion media company is needed to enhance Fairchild. Every Fairchild and Penske media employee is very proud to welcome Stephanie home. "

    "Home is what your heart is concerned about. Fairchild has always been my home," George said. "Although there is a lot of work to do, when you believe in the brand and brand employees, this will give me much pleasure in my work. The perfect cycle of life is amazing. I am honored to return to the most meaningful, most important and outstanding brand in the fashion industry.

    According to information, in the past 10 years when George joined WWD media and Fairchild, she was a publisher of W, and witnessed the evolution of W from its original biweekly magazine to a monthly magazine. She also hosted the publication of Jane magazine. George left Fairchild as president of InStyle to join Time Inc.. In 2007, she was appointed Executive Vice President at Time Inc.. From 2008 to 2010, she served as the advertising sales and marketing president of Time Inc.. She led the company to gain market share and lead the magazine to become a global brand.

    Prior to that, George led the company's fashion style and entertainment brand, including People, People en Espanol, People StyleWatch, Entertainment Weekly, InStyle, Essence and InStyle. She is currently executive vice president and chief marketing officer at Time Inc., responsible for the overall positioning and brand promotion of the company, as well as managing the growing market service capabilities and non brand revenue opportunities. In addition, since 2005, George has been a non-executive director of Burberry group, and has served MPA MPA (Magazine Media Association), Lincoln Center, the Fashion Institute of Technology and American of.


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