Clothing Franchisee Order Must Remember Three "Kill"

Clothing franchisees still need a lot of attention when ordering. Next, we will introduce the skills of ordering three franchisees, hoping to help the franchisees.

First, the order is better than the order. Some franchisees find that each order is not accurate enough when they summarize previous orders. There is no standard answer for the same shop. Suppose that a store has a sales capacity of 1000 units in the quarter, and when the order volume reaches 800 pieces, it will also generate inventory at the end of the season (assuming that there are 150 items). But if the order quantity reaches 1500 pieces, the stock may be 400, so it is obvious that which method is more cost-effective.

The above problem is analyzed in turn. Inventory is bound to exist, but we must know how to reasonably grasp the degree of inventory. Reasonable inventory is not a vicious stock, but a good premise for the terminal. Under the premise of fixed store rents, utilities and personnel wages, the more goods are sold, the higher the profits. Good sales are based on enough goods.

Two, the shop area determines the quantity of the design and the total number of sales decisions. The size of the shop has nothing to do with the quantity of the order. The total quantity of the order is determined through the analysis of sales data in the past year. And in the store's goods management, the number of styles will also affect the sales performance. After entering the ZARA from China, many Chinese brands swear to "become China's ZARA". brand Companies have encouraged their franchisees to order more when they order. As a matter of fact, many clothing stores in China have too many patterns, which make the display of the shops very messy. They look like bulk goods. When ordering, the number of styles should be decided by the size of the shop, because the style is used for display in the store. However, if the goods management and the allocation of goods between shops can be done very professionally, it can not be denied if the amount is too small.

If a smaller shop, due to its location, Administration And other factors, the sales situation is very impressive, it should be a small number of styles, the average number of single pieces more, so that the total number of more; on the contrary, if the large area and the general sales of shops, it will be more money less. Too few styles can make local consumers often fail to see new brands and lose confidence in brands and shops. Because the first is the management of goods, and secondly, this is a feasible way of market verification.

Three, store manager is the best professional buyer. Enterprises and agents should have the concept of single shop ordering. But this order is very demanding for professional buyers. Professional buyers must be very clear about the sale of goods and are very familiar with the trend. They can judge whether a certain item is popular and popular next year. Buyers are usually right. terminal The ability to control is very strong. The store manager is directly exposed to customers every day for a long time, and is very familiar with the past styles. He knows very well the best-selling and unsalable funds, and is a direct face of customers' reactions to the styles, colors, fabrics and prices of the products. So the manager can be said to be the best professional buyer.

Franchisees should let shopkeepers participate in ordering decisions. Some managed shops can even directly order shop managers, which can effectively improve the quality of orders. There are also some franchisees who do not think they have these abilities. This is the management problem of franchisees to store managers. It is not a reason to deny the manager's participation in ordering decisions. If this happens, franchisees should improve their management ability.