Wenzhou Shoe Enterprises Launch Private Custom Service

Wenzhou's ability to adapt to changes in the economic environment is worthy of praise.

To this end, the first edition of the famous enterprise reprint special edition at the end of the lunar new year has launched the "2014 point series of reports on spot review", which is divided into three topics: "private custom heating", "sales terminal upgrading tide" and "employee happiness".

In any era, "customization" is always a symbol of quality, honor and uniqueness.

In the current rich food and clothing, personalized quality has become the compass of consumption.

Worn in Wenzhou.

Shoes and clothing industry developed in Wenzhou, many well-known brands launched private customized services in recent years, launching a private custom fever.

In particular, in 2014, the wedding bird clothing first launched the C2B volume customization service for all products in the industry. Kangnai relies on modern laser scanning and foot big data technology to carry out the personalized customization business of exclusive shoe last for the high-end brand Kangnai family. Besides, the "one product sea" brand of conch group has launched the creative wedding candy products with local customs and characteristics.

The customized services provided by the famous brands such as the wedding bird, Kangnai and so on have enriched the meaning of "private customization", which is not only the meaning of "manual customization", but also relies on the technology of high tech measurement, modeling, information pformation and so on, so as to meet the personalized needs of the market with cost-effective mass customization service.

The customization ability of these enterprises represents the strength of Wenzhou shoes and clothing manufacturing.

Lately,

Announced that it plans to buy more than 300 million yuan for the industrial park in the north of Hebei, which is used to build private volume customized production lines, office research and development rooms, headquarters direct sales offices and special sales offices.

The industry has noticed that the news birds are vigorously distributing private volume customization business and accelerating the construction of C2B Internet marketing base.

In mid September last year, the flagship store of Tmall mall launched the C2B personalized customization business.

As long as customers place their orders in Tmall, they are doing business linkage with more than 900 stores in the country, and 300 of them are on standby. They promise to deliver the goods within 72 hours and deliver the goods within 360 hours.

This one

Can be called the country's first creation.

Reporters learned that the birds in the "Tmall" attempt to launch the industry's first C2B business, has received a good market reaction.

In the market environment characterized by low prices, the C2B business, which takes the high-end route, has a good performance in the actual business volume of the tailor's suits business, which is priced at more than 3000 yuan.

The bird lovers said that at present, the news bird has set up a private custom business department to take charge of C2B business.

This year, the news birds will also actively prepare for the construction of C2B private custom production line for all categories, prepare for the development of C2B full category private customized official website, and may also develop C2B full category private customized APP applications.

These new initiatives will boost the development of C2B business.

It is reported that

The category of volume customized services, including suits, casual pants, shirts, coats, jackets, cashmere sweaters and leather shoes, will be available in 2015.

In personalized service, in addition to the normal fabric and style personalized selection service, it also provides service options such as linen, buttons, embroidered names and so on.