2014 Online Retail Pactions Continue To Expand.

In 2014, the online retail market grew rapidly, and its permeability increased steadily. It has become an important part of the national economy. The fourth quarter "double eleven" and "double two" promotion season once again exploded the online shopping craze, and the impact of online retail business on China's entire retail industry was more profound.

According to the Analysys report, with the listing of e-commerce giants such as Alibaba and Jingdong, the pattern of online retail market is becoming clearer. Taobao, Tmall, and Jingdong are among the first group, leading the market share, business innovation and category richness.

Other businesses are working hard.

Steady status, in the category, model, and other aspects of the search for breakthrough.

The report pointed out that in 2014, mobile Internet shopping showed explosive growth. In 2014, the scale of mobile online shopping pactions reached 861 billion 660 million yuan in the year to 229.3%, and the migration and penetration of consumers to mobile terminals were the main reasons to support the rapid development of mobile Internet shopping.

In the fourth quarter of 2014, driven by the great promotion at the end of the year, the penetration rate of mobile Internet shopping has further improved, and has become an important part of the online retail market.

Online retail B2C market in 2014.

Jingdong ranks first in the top two. The fourth quarter was driven by the "double eleven" promotion. The market share of Tmall reached 59.8%, the market share in 2014 reached 54.6%, and the Jingdong market share was 17.7%, ranking second.

In the entire online retail B2C market, Tmall and Jingdong maintain the leading position in the industry, while other electric business enterprises mainly seek breakthroughs in market segmentation.

China's third party payment enterprises in 2014

The scale of acquiring pactions amounted to 88161 billion yuan, an increase of 47.8% compared with the previous year, and its growth rate began to slow down from 2011.

With the advent of mobile payment wave, a lot of pactions will be diverted by mobile terminals.

In the third party payment enterprise's Internet acquirer market, its competition pattern is relatively stable. Alipay, fortune pay and UnionPay online payment rank the top three respectively, while Alipay's advantage is still more obvious, occupying 46.15% of the market share.

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In January 13th, UBS released the outlook for the 2015 China consumer goods industry, pointing out that under the impact of electricity suppliers, the high cost of human resources and rents, the pressure of retail practitioners doubled, and 85% of retailers said that their expansion this year was relatively small or even closed. This proportion increased from 72% last year, representing retailers' pessimistic outlook for 2015.

In response to this background, both home and abroad are experiencing a trend of closing stores.

According to the "main retail business statistics" released in 2014, the main retail enterprises (department stores and supermarkets) closed 201 stores in December 31, 2014, closing 35 in 2013, up 474.29% over the previous year.

Specifically, the department stores closed a total of 23, of which Baisheng department stores closed 4 stores, became the most department stores in the 2014 stores, and the total number of supermarket stores closed 178, of which WAL-MART closed 16 stores and became the most supermarket business in 2014.

Take Beijing as an example, the three stores in Beijing (Wangjing store, Beiyuan store and Xizhimen store) have been closed down, and the shops in the East Fourth Ring street of Parkson store also closed in July 1, 2014.

The Securities Daily reporters visited the Hua Tang shopping mall in Asian Sports Village store, Sanlitun store and right store in Beijing, and found that the layout of the halls is very similar in the overall storefront layout, generally only 5 storeys.

Specifically, the ground floor is a food supermarket; the ground floor operates cosmetics, jewelry and so on; the two floor is women's clothing; the three floor is men's clothing, children's clothing, etc. the four floor is bedding products and snack bars.

The reporter found that the clothing brand of Hua Tang shopping center is generally low and middle, and the area of catering, entertainment and parent-child is relatively small. Even at weekends, people's traffic is not high.

In July last year, the reporters also visited the Xizhimen store in the halls store, which was still in operation. The store was located near the zoo and oceanarium in Beijing. It was close to the Beijing North Railway Station of the train station, the bus station of the west gate and the subway line 2 and line 4. The traffic volume should be not small, but in fact, it was also not satisfactory.

An important reason is that Cade MALL is located not far away from the Xizhimen store in the halls.

It has been reported that the Xizhimen shop has never been profitable since its opening in 2005.

Du Yanhong, a retail researcher at CIC, told reporters in the Securities Daily that the main reason for many department stores choosing to close their stores is the impact of online.

It is the huge impact on the Internet that the department stores reduce the volume of people and performance pressure, and then need to adjust stores to maximize the use of resources. "At present, the impact of the electricity supplier on the line is in many countries. There is no doubt that the electricity supplier will continue to seize the market by virtue of convenience, low price and rich category, and the line will continue."