Amity Group Expands The US Us Department Store To Adjust Its Business Layout.

Friendly group announced on the 27 th, intends to lease 5773.58 yuan business premises for the US Department store expansion, for the operation of friendly appliances, jewelry and home life hall, the total investment of the project is 59 million 237 thousand and 700 yuan.

According to the announcement, in order to continue to consolidate

The Xinjiang Meimei Friendship Shopping Center has the high-end quality advantage in the department store format of Urumqi. The friendly group intends to add 5773.58 square meters to the new Meimei Friendship Shopping Center, which is used for the operation of friendly appliances, jewelry and home life hall.

The project can greatly reduce the cost of friendly electrical appliances. Through the adjustment of household and jewelry categories, it will enrich the business format of the US friendly shopping center, make the layout and layout of the store more reasonable, and enhance the overall friendship between the United States and the United States.

Competitive power.

The project is located on the ground floor of the science building, 458 northwestern Road, Urumqi, and two stories above. The feasibility report shows that the project is located in Urumqi city tradition.

Prosperous areas, mature business atmosphere, supporting infrastructure around.

The cultivation period of the project market is short.

The location is superior and the pportation is convenient.

In addition, the US Friendship Shopping Center is the only comprehensive shopping mall in Urumqi, which integrates luxury goods and boutique stores. The new area can increase the total area of the US friendly shopping center to nearly 47000 square meters, and form a unified whole with the US Friendship Shopping Center to further promote the operation and development of the US friendly shopping center.

The average rental price of the project is 2.11 yuan / day / day. Considering that the project is in the core area of the friendly business circle, the average price of the surrounding shops is 5 yuan / day or more, and the price advantage is obvious, which can significantly reduce the project operation cost.

After the implementation of the project, the friendly group intends to optimize and integrate the existing brands of us, US and friendly appliances, and adjust them to the ground floor.

After adjustment, the first floor will continue to operate friendly electrical stores, and the upper floors will operate gold jewelry.

According to public information, in 2013, the sales volume of the US Friendship Shopping Center reached 880 million yuan, second only to the friendly shopping malls of friendship group and two shopping malls of Tianshan Department store.

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The concept of O2O (Online to Offline) was first derived from the United States, advocating that online consumers should be brought to the real business space, making the Internet the front desk for offline pactions.

And the initial O2O mode of "online ordering and offline consumption" is popular among the catering group buying.

Li Kaifu, chairman and chief executive officer of Innovation workshop, once said: "group buying instructed offline merchants to get local users online, and instructed users to search for local services through the Internet, and paved the way for O2O."

However, whether commercial real estate companies have built their own websites and developed their own APP have completed the O2O layout? The answer is obviously not so simple.

O2O is the logic behind the entry point of the commercial real estate Internet pformation, which is to adapt to the change of the entire industrial structure. The profit model of commercial real estate is changing from the past pursuit of sales to the demand of customers, providing high quality and all-round value-added services.

Only by emphasizing more and more perfect experience and service can we distinguish from other competitors and get customers' "sincerity".

In recent years, the commercial real estate projects named "intelligence" have springing up continuously. Upgrading the quality of service under the technology by means of science and technology has become the common path for developers to move towards O2O.

Wang Jianlin said Wanda's electricity supplier exploration will make Wanda Plaza an intelligent Plaza, serve the business and establish a demand database to enhance the operation of the property.

The "intelligent" upgrading of property services attracts more sophisticated developers.

In the past, most of the income of commercial real estate companies was sold, and the income of property was negligible.

Obviously, the traditional real estate thinking that has long relied on real estate business to subsidize property services has become increasingly unworkable.

Whether active or passive, providing value-added services to tenants or owners, mining community resources and new profit points has become the focus of the current commercial real estate developers.

More developers believe that the existing property will be upgraded to a one-stop service around a tenant group or community residents, such as "rice, oil, salt, vinegar and vinegar tea" and "eat, drink, play and buy". It is not the liquor that is drunk. The perfect service is only the surface, and its inside is more customers.

It is foreseeable that property value-added services with the core of "convenience services" and "community commerce" will continue to ferment and become the focus of competition in commercial real estate.