Deckers Performance Of UGG Parent Company Is Worse Than Expected.

As UGG parent Deckers Outdoor Corp. (NASDAQ:DECK) released less than expected three quarter earnings and lowered four quarter expectations, the company

After that, it fell more than 14% to $70.50, or 14.31%.

As of December 31, 2014, Deckers Outdoor recorded a profit of $4.50 per share, an increase of 11.4% from $4.04 in the same period last year, worse than analysts' expected $4.52.

The company also sharply lowered its four quarter forecast, down from the previous earnings of 0.15 US dollars to -0.08 US dollars, far lower than analysts' expectations of $0.11. Deckers Outdoor is mainly affected by the exchange rate, while the four quarter revenue is expected to grow 10%, which is also lower than the 11% expected by analysts.

In the three quarter, Deckers Outdoor revenue increased by 6.6%, from $736 million in the same period last year to $784 million 700 thousand, which is also significantly lower than Wall Street's $812 million 500 thousand forecast.

In the three quarter, the group's same store sales increased by 7.6%, gross margin increased 180 basis points to 52.9%, better than 52.5%'s expectations.

By brand, the three quarter

Sales increased by 6.5% to $736 million, compared with $690 million 900 thousand in the same period last year, and sales growth was mainly affected.

Business, new store opening and international wholesale business drive; Teva brand revenue plunged 12.1%, down from US $15 million 500 thousand last year to US $13 million 600 thousand; Sanuk revenue fell 7.9% to US $20 million 500 thousand.

In the three quarter, the group's global e-commerce business grew by 25.2%, from $117 million 300 thousand in the same period last year to $146 million 900 thousand.

Deckers Outdoor expects annual revenue growth of 13.5% to about $1 billion 800 million, down from the previous 1 billion 825 million US dollars and 15% growth.

Expected annual EPS 4.58 US dollar, an increase of 12.6%, compared with the previous 15.8% growth rate has also been reduced.

The above expectations are based on gross margin of 49% and operating profit margin of 12.5% (previously expected 13%).