The High-End Personal Customization Of The Old Brand Is On The International Stage To Make The World Know About Chinese Production.

Recently, it is reported that Shanghai's oldest brand has set up its most high-end personal customization center, trying to compete with the international front line brand Zegna, Dunhill and so on.

After several inquiries, the reporter found the custom center in an obscure old warehouse in Henan bank, Suzhou.

Once again, the business philosophy here is also quite different from many big brands: customization does not require quantity, only 1000 suits are planned in a year, and propaganda is mainly based on customers' word of mouth.

Jin Jianhua, chairman of the company, said that it is necessary to use this "reverse thinking" to make the native old brand stand on the international stage.

"New consumption habits determine that it is impossible for old brands to use quantity to rob the market."

Jin Jianhua revealed that the annual production volume of the Western garment has reached 100 thousand sets and is far ahead of the industry.

But from the market trend, more and more fast fashion brands are emerging.

Jin Jianhua said frankly: "

No, no need to compare, because for the old brand, the national intangible cultural heritage, the scale expansion is not a special skill.

What is the special feature of that brand? It is the "four character classics" made of suits, such as push, return, pull, and so on, and the "six links" of meticulous volume, cutting, sample, modification, sewing and inspection.

According to Jin Jianhua's statement, they have been carried out since the birth of the brand of the brand, more than 80 years ago.

Among the more than 20 professional technicians team, the oldest is sixty or seventy years old, the youngest is just 30 years old, and the 50 year old is "intermediate force".

"Why are old teachers and young people willing to stay in the culture?" the most important thing is to have a good brand and a sense of national pride.

Technician team leader Wu Wenqing said.

According to introduction, the development of this year has been very good. Apart from the market recognition of products, many consumers at home and abroad come to the market.

Gregor Watson, Dean of the international quality community and President of the International Academy of Quality Sciences, came to Shanghai on business and asked for help to make a suit.

Wu Wenqing said proudly, "the custom suits of the Mongolian brand are not inferior to those of Zegna and Dunhill."

Jin Jianhua, who is also director of the Shanghai suit Specialized Committee, admitted that the voice of "Chinese production" represented by Paul Luo Meng is not enough on the international stage. An important problem is the lack of targeted promotion.

"The custom center does not advertise, but there are 2 fashion shows, advanced lectures and professional exhibitions held annually for professional customers. The purpose is to push the" China time honored brand "to the international stage.

The latest news is that he will be China.

The only representative to participate in this year's Italy Milan World Expo.

Settle in a corner and hammer out details

It is the development idea of "do not ask for much", so that he can give up the high-end shopping malls and business buildings in the busy market, and locate the custom center on the quiet Suzhou river.

In International

It is not the first creation of a high-end custom center in remote places.

Understatement and elegance are becoming the pursuit of many international brands. Far away from the busy market, business establishments are also conducive to protecting customers' privacy.

For some service concepts and details of international brands, he also learned from them.

The atmosphere is the first impression left by the custom center.

Its old warehouse walls are still mottled, the steps are not smooth, and the rough beams and tall spaces are full of vicissitudes.

However, concise and bright Ming furniture and spotless showcase reveal the taste of high-end customization.

The name "BAROMON" of "Pei Luo Meng" is very eye-catching.

Jin Jianhua explained that the layout of the customization center and the choice of LOGO are all aimed at starting from the details, so that customers from all over the world can see the brand characteristics of Chinese and Western brands.

More details are reflected in the service.

The receptionist is a blond Italy boy.

Straight, leather shoes shiny, graceful posture.

In the traditional concept, the dress custom receptionist is wearing a casual teacher, hanging a soft ruler around his neck. In the service of the international first-line clothing brand, the reception of this seemingly simple service itself has passed the brand's pursuit of service quality.

Nowadays, this "international fan" seems to have introduced him.

Another change is the pair of pairs.

A careful interpretation.

The custom center has three main products besides the suit, the product of the company: the Chinese tunic suit, the Chinese costume and the Chinese standing collar.

As a layman's reporter, it is difficult to distinguish the difference between the three. But in the eyes of the teacher, they look similar but have their own charm: the same collar, some are cut one piece, others are divided into two pieces, and according to the customer's face shape, temperament, choose rounded corners, sharp corners and other styles.

In Jin Jianhua's view, the connotation of "private customization" is to help customers choose the products that are most suitable for them. These fine design differences are precisely the efforts made by him.

According to him, with the launch of the custom center, this summer will also be launched with French designers.

Series, so that the design and technology of Pei Luo Meng can be applied to men, women, Chinese and Western products.