Clothing Brand Grows With Users

Compared with Fang Jianhua's idea of "becoming a one", Tang Feng did not think too much about the establishment of a high-end brand, lotus. In fact, because Tang Feng only likes big long skirts, the original design of cracking silk is very popular. But later she found that consumers' demands were not so, and the split version began to become practical.

As a result, lotus can become a product of soup and big wind to satisfy the demands of self. "I can not use the cost, do not need to control the fabric, do not need to be practical, and can use expensive silk fabrics." When it comes to Lian Chan, she looks very excited. "I started cracking and silking in 2006, and it has been 8 years since then. When a group of consumers grew up with me, they might change their shape and need to cover up the fat on their arms and stomach. At the same time, their mentality and ability to pay have also changed. They need something more elaborate, more special and less. This is what I want with them, so there is lotus. "

Not only that, but because of decorating, there is. Home textile brand There is a place for men to buy men's clothing, so there is no pool, because they have to prepare clothes for the child to be born, so they have split clothes.

In the eyes of the Tang wind, doing Sub brand At that time, she only considered two points: "want to do" and "will she die too ugly"? She insisted on making enough good products and attached to the price that ordinary people could bear. It is precisely because of this, Lian Chan did not work hard to cry out under the circumstances of the soup has been satisfied with the sales volume.

although Sales volume Yes, Lian can still make a loss, which is within Tang Dafeng's expectation: "I sometimes think about the market. A brand can support its own team. Other brands can do it. Only lotus has high cost, low gross profit, and very small amount of money."

The practice of creating a sub brand cluster by breaking up the silk fabric may suggest another way of thinking, that is, adapting to the needs of its early users, and constantly developing new products to satisfy them. As a designer, Tang Feng's practice may appear to be "not playing the cards on a regular basis". However, the final result may lead to the same goal.

Speaking of brand planning, Tang Feng told reporters: "I am extremely focused on and passionate about the product, but I have no plan. Lao Zhao is different from me. He is full of great energy and ambition. He has a strategic mind and careful logical thinking. He has a strong understanding of the pattern and will think ahead several years later. "