Master Telephone Sales Skills, Orders Are No Longer Difficult.
Telephone is an indispensable tool in today's commercial activities, but at present, the sale of telephone is not easy to do. First of all, people's vigilance is improved. Moreover, people's attitude towards salesmen is not very good, and the phenomenon of "telephone filtering" in the company is becoming more and more common.
Aides are trained to know how to skillfully limit calls to the boss's office.
So at the beginning, you must not say that you are selling certain products, but these obstacles are not insurmountable.
Next, how can we use telemarketing skills and methods to achieve our sales?
Hu Yifu believes that the successful call to customers calls for certain skills.
Many people are disgusted with telemarketing, not the antipathy of the model itself, but the resentment of those who make phone calls.
The telephone sales of the same company, different salesmen may have different effects, and the salesperson's ability plays a decisive role.
Telemarketing staff must master skilled skills to enable customers to accept.
Therefore, for telemarketing staff, successful telephone and customer pactions require skilled telephone sales skills.
(1) telephone
Salesman
We must understand the effect or purpose of every call.
(2) the target of each call should be through the market segmentation of the target customer group (industry, domain), and accurately convey the information to the customer.
Understand the real needs of customers and determine whether they are instant demand or demand type.
(3) use standard professional terminology.
For example, "Hello! I'm Xiao Zhang from Beijing's Rukai. I have a very good message for you. Is it convenient to talk to you now? Thank you for answering my phone."
Wait.
(4) smiling and well-trained voice, speed and intonation.
This is the first feeling of trust conveyed to customers during the call.
Increasing customer's pleasure in telephone communication, and willing to communicate with you.
(5) good communication skills.
The ability to communicate is to become effective energy, which needs to be learned, combined, and supported by all kinds of abilities. The most important ability is listening ability.
Good listening can accurately understand the real needs of customers.
(6) there are many reasons for the telephone calls. For example, we can assume that we have contacted someone, that is, when the other party requests to contact again at this time of today, or try to attract the other party with free trial products or services.
It should be noted that telephone calls do not take too long.
(7) in
Opening remarks
In part, we need to focus on asking questions - Global Brand Network - not introduction.
You can ask questions with health concerns, promotions, gifts and problems as a starting point, which will make the other person feel the importance of the problem and then he will continue to listen.
At this point, you are no longer a salesperson, but you are communicating with him as an enterprise marketing consultant.
Next, you will put forward a proposal to solve the problem, rather than selling a product.
(8) the key to product introduction is to introduce the benefits that products can bring to consumers.
In addition, we should pay attention to the introduction of products, if the other party is not very familiar with the product, we must try to use the popular.
language
In other words, don't use too many professional terms, which will cause obstacles to communication between the two sides.
If the other party is familiar with the product, we should properly use some professional terms to show professional standards.
(9) correctly answer questions and deal with objections. When customers listen to information, they often do not immediately decide to buy. Instead, they should put forward different opinions in person to confirm their concerns or different opinions to confirm their doubts.
Therefore, answering questions correctly and dealing with objections is the key to sales.
It is a normal phenomenon for customers to ask questions or disagreements. Promoters do not need to be unreasonable and should not be negative at the moment. They should treat them positively from beginning to end.
Selling animals should be calm and responsive to consumers' conflicts, and adopt various ways, such as ingenious questions, to understand the real causes or doubts of consumers' conflicts, and find a breakthrough to suit the remedy to the case.
(10) when proposing further agreement, we should raise closed questions and avoid customers' refusal.
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