Three Foreign Couriers Began To Take Orders, "Foreign Express" Domestic Layout Is Still Cautious.

In mid January this year, the state

The bureau also said that the domestic parcel express market should be fully opened in 2015.

With the deregulation of policy level, the appeal of foreign express delivery to China in the market seems to be getting higher and higher.

However, according to a press survey, the pace of foreign express delivery has not been so brisk.

Status quo

Three families

It has been a month since the early approval of the State Post Office of Yamato, Onishi Aiji and Kerry Chase three international courier companies to obtain the domestic express delivery license.

Yesterday, the three foreign express confirmed to reporters that they had officially started to take orders.

From the perspective of the application of the licence, the three companies have their own spheres of influence.

Among them, Kerry Chase can send non - mail couriers between 18 cities in 13 provinces such as Beijing and Shanghai. The scope of the company's business is concentrated in 20 cities such as Shanghai and 9 provinces. Yamato only has 6 cities in Shanghai, Jiangsu, Zhejiang and 3 provinces.

Previously, the three foreign express companies were focusing on the development of international express and domestic freight. The domestic express business license was granted to Chen Jianbin, managing director of Jiali Datong logistics, which completed the last mile of logistics.

Chen Jianbin said that Kerry Chase provides customized custom-oriented non standard services that are custom-oriented, licensed to operate domestic express business licences, and has truly realized door to door and end to end supply chain, which provides complementary to the end of the original integrated logistics business.

It is worth noting that although three foreign express companies have obtained licenses at the beginning of the year, they are relatively low-key in the development of domestic businesses. Up to now, the most concerned price systems have not yet been officially announced.

If the user sends express mail, he must call the customer service hotline to confirm the amount.

Although the international giants such as DHL (Chinese and foreign Yun Dunhao), UPS (FedEx) and FedEx have already obtained the domestic express license, the domestic express has not become the main market.

Even DHL, which had been fiercely killed in the domestic market, eventually sold the three companies in China, including Sinop express and golden fruit, which operated the domestic express business in 2011.

At that time, Xu Kewei, President of DHL Greater China, admitted that foreign capital delivery was limited by all aspects of the cost and was relatively poor in terms of price.

At that time, as of March 2011, the total liabilities of the three companies in the first, Sinop express and golden fruit amounted to 347 million yuan.

According to DDT released the "China express industry development report 2014", in 2013, foreign express delivery business volume was only 110 million, and its business market share accounted for only 1.2%.

Among them, the proportion of international components is as high as 84.9%.

However, from the point of view of business income, foreign express companies have achieved 17 billion 640 million yuan in business income in 2013, accounting for 12.3% of their business revenue market share.

This also shows that the business of foreign express companies can contribute more to revenue.

It is reported that in the international express business with higher profit margins, the four major international express giants (DHL, UPS, FedEx, TNT) currently occupy 75% of China's international express delivery market, of which TNT (World Express) only makes international express in China.

In 2015, the foreign exchange express in China welcomed the market, and the market began to expect the international express giant to better exert itself in the domestic market.

But in fact, the international express giant is only "cautious" to express its enthusiasm for the domestic express market.

DHL said that the strategic focus of the DHL express business in the future will still be on the international express market, including the express delivery business from China to China, but at the same time, DHL will consider the possibility of developing the domestic express business in China when the market and users are more mature in the future.

Probe into

Foreign express development is subject to policy

The development path of foreign express in China has always been the focus of attention in the industry.

In 2005, with the commitment of the Chinese government to join WTO at the time, the policy of opening up foreign delivery in China was released. The first international courier giant to enter China began to integrate the Sinop express and all express to attack the domestic market. The market once thought that the era of integration of domestic express industry was coming. In 2012, the two international express giants of FedEx and UPS received the domestic express business license, and once again let the industry exclaim "wolf."

But in fact, the development of foreign express in China is not as smooth as expected.

The new postal law, which was formally implemented in 2009, stipulates that foreign investors should not invest in the domestic express delivery business, and at the same time stipulates that the postal administration should consider the national security and other factors, and seek the opinions of the relevant departments.

According to a reporter's enquiry, take the Yamato, a Japanese pport giant who won the domestic express business license as an example. Since 2010, it has entered the Chinese mainland market.

Unlike UPS and other companies, B2B is a business related B2B express mode. Yamato aims at the services of ordinary people, that is, the market segments such as B2C or C2C.

But until this year, it was the first time that the domestic express delivery business license was obtained.

Express expert Zhao Xiaomin told reporters that in the past long period of time, although the express business basically opened to foreign investment, but in fact has been implementing the "spring door" policy for foreign investment. Foreign express delivery is restricted not only in specific services, but also has higher access requirements for foreign capital on the approval of the same business.

This also resulted in the expansion of dot outlets, which is slower than that of China's private couriers.

Domestic express market is still fighting price war.

The low price competition in the domestic express market is also considered to be another major reason for the impact of foreign investment on the domestic express delivery market. In the view of Xu Yong, chief consultant of China Express consultancy network, the domestic express market is not mature at present, and is still in the stage of price war. At the same time, there are bottlenecks such as express vehicles. Foreign express will not force domestic express business in a short time.

It is understood that with the rise of operating costs and the intensification of disorderly competition, the profits of the express industry have dropped and dropped.

Yu Weijiao, chairman of Yuantong express, said: "every single profit in 2014 is less than one yuan. This year it may be less than 0.5 yuan, or even lose money."

Due to the fact that domestic express has not been differentiated, this has caused many express to dare not arbitrarily change freight rates.

In February this year, the price of the new version of SF started to rise and fall, and the overall average price rose by 2%.

In this regard, China express, rhyme and other private express express no follow-up, the recent no price adjustment plan.

But in contrast, the international express giant, DHL's regular price adjustment this year rose 4.9%.

And the so-called "logistics industry Shun Feng" called de Bang also recently adjusted its price system, the overall rise and fall, and its price system is more flexible.

Trend

Intense competition in high-end areas

Even so, private couriers can not relax their vigilance.

DHL said in an interview with reporters that China is the world's major market and production base, but also the world's largest DHL market.

As China's industry moves from coastal areas to inland areas, DHL will also focus on emerging emerging markets in southwest and central China.

FedEx also said that China is the fastest growing and most potential region in its international business.

FedEx is concerned about and focuses on developing the electricity supplier logistics market. FedEx will provide a comprehensive and fast pportation solution for healthcare, life sciences and other high quality industries as well as the art and luxury industries.

Even the European company, which has just won the domestic license, has begun to try to make the electricity supplier market.

Onishi Aiji said that in order to further occupy the market share of China's express delivery, the company is working with some Chinese electricity suppliers to provide some value-added services to domestic customers and additional international logistics services.

In Zhao Xiaomin's opinion, the strength of foreign express delivery is far greater than that of domestic level in terms of informatization level, automation level, operation management level and human resource level.

It has obvious advantages in brand, service and capital chain.

In contrast, although the operation network is not as good as private express companies, foreign-funded enterprises can "willfully" enter the domestic high-end market through mergers and acquisitions, integrate domestic express companies, and domestic express enterprises in the high-end field will face greater pressure.

According to the introduction, in the future, foreign exchange express will also be differentiated in Hua Lu line, providing a supply chain solution for customers such as equipment manufacturing industry and international electricity supplier logistics, and force cold chain pportation will become the focus of development of different foreign express delivery companies in China.

The express industry is speeding up the shuffle.

Under the great impact of the ocean Express, the crisis awareness of the domestic express delivery enterprises will further promote the development of the domestic express industry.

Large express companies such as Shun Feng, Yuantong, Shentong and others all indicated that they should speed up the layout of international business in 2015 and rapidly develop new business cross-border logistics.

Last year, Shun Feng and Shentong opened sea pportation business and entered the market of Hai Tao.

In late January of this year, Yuantong group also announced that its electronic business platform, one city, one product, officially launched the overseas direct purchase business.

In an interview with reporters, Shun Feng said that Shun Feng started the pformation and exploration several years ago. Apart from the express business, it also launched a one-stop "door to door" land logistics product, and involved in convenience stores, aviation, electricity providers and other fields. Last year, it also made efforts in cold chain express pportation. The channel sink three line city as an important step in strategic pformation, and SF is pforming from a courier company to a comprehensive service operator.

According to Xu Yong, chief consultant of China Express Consulting Network, professional express companies have entered the supply chain stage, but most Chinese express companies are still doing low-end logistics. "The main competitive market players are diversifying. Foreign capital, private sector, state-owned enterprises, electricity suppliers and other industrial capital's entry are signs of market maturity, and the future express market will be further broken down."

Zhao Xiaomin also said that the face-to-face competition with the international express giant will enable domestic enterprises to accumulate more experience and help domestic express enterprises to enter the international market.