Buy Clothes: Ease The Sales Of Clothing Stores
clothing
Different from other commodities, there are all kinds of differences. The same clothes and different people wear different meanings and different effects. But the same person wears different clothes. It has different styles, colors, cultures, personalities, styles, matches and collocations.
Different collocations, occasions
demand
The influence of personality and so on will be the factors that customers choose when buying clothes.
Many consumers are very casual when they go to the clothing store. They have no definite goals.
If you still use the old-fashioned way of speaking, such as just entering the new style, like to try it, the whole twenty percent off wait, the customer will not pay attention to it, because they haven't found it yet.
purchase
Reasons and products of interest.
At this time, we should pay attention to consumers' buying points, understand and seize the psychology of consumers, and we can turn passivity into initiative and recommend suitable clothing to customers, thus facilitating sales.
Most consumers are interested in buying clothes when they buy clothes: are the styles suitable for me, how can they match, the colors will be too conspicuous, whether they will look dull or not, whether they will buy clothes or not, when and when to wear them, and whether they are suitable for them? Many consumers may not tell you, but there are such doubts.
That's why so many people like to go to the clothing store but they don't get the clothes they like.
Nowadays, people who wear clothing shops pay close attention to selling points and pay little attention to buying. Therefore, if you can grasp the clothing purchase point, you can stand out among many businesses, and it will be much easier to improve the sales performance of clothing.
If you want to catch the clothes, you should pay more attention to some fashionable clothing collocations, the style and personalization of the customers, the matching of the clothing and the body, and so on.
If the employees in your clothing store have bought clothes, then the sales performance of clothing will be improved.
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Clothing franchised stores are mainly flagship products, good clothing styles can be sold at a good price, so the style of clothing is the most important for franchisees!
Personality.
Clothing franchises are personalities and Avantgarde endorsements.
Many shops are increasingly displaying their personalities and winning in the sea of "shops".
On the contrary, the clothes produced by various brands of clothing do not necessarily reflect the designer's personality most, but they must be most suitable for the consumption needs of most people in the market.
Such design is inevitable.
In the eyes of the pursuit of individual character, it is easy to appear dull and old-fashioned.
This is the survival space of clothing stores.
Fashion.
There is no doubt that the trend of clothing stores is always faster than that of shopping malls. More than a year and a half, less than a month and a half, like the recent hot camellia flower ornaments, umbrella skirts, wide belts and so on, are all popular from clothing stores.
Tangible benefits.
This is known as "real benefit" rather than "cheap", because now the price of clothing stores is no longer a synonym for cheap, the average price of many stores is up to seven hundred or eight hundred yuan, and some goods are even thousands of dollars.
But compared with shopping malls and franchised stores, the gold price of clothing at the same price is often much higher than that of shopping malls and franchised stores.
Therefore, weighing its personality, taste and uniqueness, its "cost performance" is still higher than many brands.
Close.
The clothing store has a pleasing personal color. Compared with shopping in the large shopping malls, customers prefer to pretend in a small private space, with a little mystery and master's feelings.
It is very important for Brand Company to understand the development of the Brand Company.
As a supplier, its development is closely related to franchisees.
Therefore, franchisees should at least understand the credibility of the company, production base and business strength, franchisee status, and ensure the normal supply. A healthy and mature company is a guarantee for franchisees to make profits.
And profit space is one of the most important principles of joining a brand, because joining is to make profits.
Let's look at the funds that the franchisees need to invest: shop rents, decoration costs, disposable goods funds, staff salaries, store daily expenses and so on. Therefore, it is far from enough to look at the supply discount and exchange rate of franchised brands only.
And the strength of the company is closely related to the long-term profit space. The franchisees with good conditions are bound to have a high cost, but the guarantee for success is higher. The companies who start late are limited, but the risks are great. This requires the franchisees to weigh themselves.
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