Fashion Display: Understanding Fashion News

With the popularity of the concept of "clothing store display" in the past two years, many training institutions in China have sprung up to give different interpretations of clothing display. Some of them have put emphasis on the display and beautiful, good-looking. In fact, there is a serious misunderstanding in this theory and advocacy. The most important feature of fashion is constantly updating and changing. Without change, there is no fashion. One of the purposes of display is to show these changes accurately and at a glance. The scheme and method of display should also be aimed at promoting popularity.

Current Latest fashion Fashions and popular colors may not necessarily go through fashion designers' hands. They may not be initiated by a country with traditional fashion culture. Instead, they should concentrate on one or two smart marketing departments, so that a brand can be hyped to become a popular brand and fashions popular style. The popularity of all clothing and accessories, whether T-shirts or sports shoes, can become fashionable objects. Therefore, the fashion industry is a combination of market operation and design.

So, to a certain clothing Shop display, as an experienced division, will not start immediately, nor will it attract customers' eyeballs only through some display modeling gimmicks. First, it will sell the store's recent sales data. Inventory data In order to understand the sales speed of new products and their corresponding inventory, we can judge the life cycle of the new products through the seasonal variation rule of the area, so as to determine the main push product series and promotion series.

At the same time, we should communicate with the store manager to find out the reasons for selling and unsalable products after the new products are listed, and find out the selling points of the unsalable products in the life cycle, and find out the salient display of products. Of course, we should also investigate the competitors in the vicinity and understand the new products of the competitors. Their main product features and display plans, including the outstanding display of competitors A, B and C, and so on, and finally, we need to make a real analysis and judgement on the main flow direction, the traffic volume and the customer entry line.

When the above preparations are finished, there is a mature display plan in the mind of this excellent and experienced teacher. What is the main theme of the clothing shop? What is the theme? What kind of selling points are highlighted? What is the focus of the series? What is the promotion? How does the window echo the theme? It has a clear thread, and then the display of the clothing shop will be concluded by the display of professional presentation skills and clothing matching. The only way to display beautiful techniques is to really help the sales and profits of clothing shops.