Seize The Clothes And Buy Some Clothes To Improve The Sales Performance Of The Clothing Store.

Clothing is different from other commodities. There are various kinds of differences. The same clothes and different people wear different meanings and different effects. But the same person wears different clothes. It has different styles, colors, cultures, personalities, styles, occasions and collocations.

Different collocation, occasion demand, personality influence and so on will be the factors that customers choose when buying clothes.

Many consumers are very casual when they go to the clothing store. They have no definite goals.

If you still use the old-fashioned way of speaking, such as just entering the new style, like to try it, the whole twenty percent off wait, the customer will not pay attention to it, because they have not found the reason for buying and the product that they are interested in.

At this time, we should pay attention to consumers' buying points, understand and seize the psychology of consumers, and we can turn passivity into initiative and recommend suitable clothing to customers, thus facilitating sales.

Most consumers are interested in buying clothes when they buy clothes: are they suitable for me? How do they match? Will they be too conspicuous? Do they look dull? Do they have clothes to buy, and when and when to wear them?

I will not tell you, but there is such doubt.

That's why so many people like to go to the clothing store but they don't get the clothes they like.

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People pay close attention to selling points and pay little attention to buying. Therefore, if you can buy clothes, you will be able to stand out from many other businesses. It will be much easier to improve clothing sales.

If you want to catch the clothes, you should pay more attention to some fashionable clothing collocations, the style and personalization of the customers, the matching of the clothing and the body, and so on.

If the staff in your clothing store have mastered it.

Then, it is no use to improve the sales performance of clothing.

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Business circles are generally divided into three categories: mature central business circles, formed business circles and community business circles.

The first category is the core business district of the city, whether it is the city or the outsiders. Generally, the formed business district is a regional commercial office building or development zone. The general customers who are shopping are young people who have a fast pace of life and chase fashion trends. The main consumers in the community business circle are consumers living around the community.

Business circles are subject to various constraints, and their shapes are often irregular. But theoretically, the three levels of the business structure can be represented by three concentric circles of different sizes.

The key is to determine the radius of each level.

Take the shops located in residential areas as an example. Generally, the radius of 500 meters is the main business area, the radius is 1000 meters for the sub business circle, the radius is 1500 meters for third business circles, and the walking time is 8, 15, 20 minutes (see table).

In addition, there are purchasing power outside the business circle, such as mobile purchasing power, special relationship purchasing power, etc., but the proportion is very small.

Of course, the above figures are empirical figures, and the implementation of each specific shop requires first-hand household survey data as the basis for revision.

Because there are different types of shops and different sizes of shops, the radius of business circles will vary greatly.

The accumulation of relevant shops helps to raise the concern of the same target consumers. People will naturally think of this street when they think of buying a commodity, such as Xidan and Wangfujing in Beijing.

Therefore, the choice of similar clothing in a relatively well-known brand of relatively concentrated business district, the consumer's purchase goal is very clear, can not only enhance the image of the shop, but also help to improve store popularity.

According to the different environment, business district and street elements in the city, customer orientation is different. When shops are located, shop addresses should be determined according to the location of customers and brand positioning.

The location of the site should be coordinated with brand positioning, and should not be afraid to follow the opponent, or even unite with the opponent.

It is a good recipe to work together to create a market.

Big cities have more shops aiming at the characteristics of big cities and the shopping psychology of consumers: big cities have many stores and rich information, and consumers prefer to buy similar clothing after comparison.

The same brand opens several stores on one street, forming a brand's "big momentum", which strengthens the impression of the brand in the eyes of consumers and increases the probability of paction.

The common way to open shop is to place the wrong place and echo each other.

In a word, terminal shop location is a systematic and meticulous project. On the macro level, the development trend of regional economy, income level, residential area planning and population quality should be considered.

Besides, the character of the road and the configuration of the shop are the components of the "Wang" shop. We should not invest blindly.