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    Busen Men'S Strong Entry Into Baotou Wanda Department Store

    2015/2/7 16:08:00 41

    Busen Men'S WearBaotouWanda Department Store

      

    Busen Menswear

    The group has won many national honors such as China's famous brand, China's well-known trademark, China's most competitive market brand, and successfully won the Shenzhen stock exchange in April 2011.

    list

    And opened up Busen.

    Brand upgrading

    The big screen.

    Since 2008, Busen Mens has hired Huang Xiaoming, a movie superstar, to endorse the Busen brand.

    After its listing in 2011, it launched tens of millions of TV ads on CCTV- news channel "common concern" and Zhejiang TV's "China dream show" to boost brand upgrading.

    Glory is not the end, but the logo emblem in the dream journey.

    Related links:

    Prior to the restructuring of Busen shares aborted 2 morning suspension.

    The company told reporters that the reason for the specific suspension has not yet been notified by the large shareholders. "The window period of the previous restructuring promises has not passed, and this suspension is definitely not related to the restructuring."

    Busen shares disclosed 2, because the company intends to disclose major issues, the company's application, the company's stock market opened in February 2nd suspended temporarily, until the company through the designated media to disclose the relevant announcement after resumption.

    2 noon, the company's stakeholders told reporters that the main shareholder has not yet received notice, the specific reason for the suspension is not clear, but certainly has nothing to do with asset restructuring.

    In August of last year, Busen shares disclosed a restructuring plan to set aside all assets and liabilities other than 180 million yuan of monetary funds and acquire 100% stake in Hong Wah agriculture, with a paction price of 4 billion 170 million yuan.

    After the reorganization is completed, the controlling shareholders and actual controllers of the company will be changed to Li Yan and Du Changming, and Busen shares will be pformed from the brand men's clothing producers into high-quality agricultural products distributors.

    But unexpectedly, at the end of 11 last year, the company suddenly announced the termination of the reorganization, on the ground that "in the process of restructuring projects, the controlling shareholder Busen group and the paction target Hong Wah agriculture and shareholders have great differences".

    The company also promises that no major asset reorganization will be planned within three months from the date of the announcement.

    At present, the 3 month time window of Busen's commitment has not yet passed.

    This also means that the company will not plan a major asset reorganization after this suspension.

    But it is worth noting that some of the companies that have been restructured have made a commitment not to plan for restructuring during the window period, but they have not completely lost the space for capital operation.

    For example, a company can plan a non-public offering, or a controlling shareholder can pfer shares abroad.

    For example, in August 18th last year, Longsheng announced the resumption of the resumption of its restructuring, and promised not to plan a major asset restructuring in the next 6 months. But in January 5th this year, the company announced that it planned to suspend major business.

    As the demand for clothing industry continues to slow down, coupled with the impact of e-commerce on physical stores, the performance of Busen shares has been declining year after year.

    In January 31st, the company announced the revised notice of performance notice, it is estimated that the net profit attributable to shareholders of Listed Companies in 2014 is 96 million yuan to 106 million yuan.

    Based on the same macro background, many listed companies in clothing and apparel industry have begun to seek pformation or even sell their shells. For example, before the termination of the previous reorganization, the controversial group of Thailand has opened the second asset reorganization.


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    Busen Men Wear The Gold Medal Terminal

    After a lot of market research, Busen menswear put forward the concept of "gold terminal", and implemented a unified image in terminal stores: from the prop decoration to service manuals, it is necessary to embody consistency, create distinctive and personalized brand image, and promote terminal sales.

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