Happy Birds Start C2B Business Mode

Reporter Zhang Mei reported: the Wenzhou clothing listed company reported birds and Alibaba jointly launched a new business model in the "Tmall mall" - C2B (consumer to business) personalized custom category.

The wedding bird is one of the few clothing brands that can truly customize all kinds of products in China. Its customized products include western style clothes, casual pants, shirts and so on.

In 2015, the wedding bird will also provide the tailor's tailor.

Group Chairman

The advantage of reporting birds is to make customization a combination of process Industrialization and service personalization, so as to realize the popularity of customized business services.

No matter what the customers are all over the world, as long as online contact is available, they can go to the news bird shop or the store teacher.

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Combining online and offline advantages, consumers can place orders conveniently and fully experience the service and atmosphere under the line.

This is the most suitable business model for future electricity consumption. "

Wu Zhize said.

The news birds set the C2B full category of customized sales promotion group in the post-80s and post-90s young consumers, and launched the wedding groom package, family package and family friends package.

Through the C2B mode of the electricity supplier, we will construct a database with a large user base, and open up a new era of business mode with the help of the trend of digital marketing.

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Invest in the big fashion industry and gain synergy effect: the fashion industry is developing at a high speed, and the investment scale involved is quite huge.

And the big fashion industry is a new fashion industry derived from the background of people's living standard rising.

The news bird set up investment companies, to invest in it, is conducive to the rapid pformation of the company's pformation and upgrading process, the scope of business to expand to the big fashion industry and emerging industries, help the company produce integrated synergy effect, obtain synergy benefits.

Implement the industry + investment strategy and create a new profit growth point: the purpose of the company's external investment is to implement the strategy of industrial and investment in the context of the overall slowdown in the textile and garment industry, the continuing downturn in the men's clothing industry and the decline in the company's profit rate. Through the establishment of investment companies to invest in emerging industries, seize the effective resources, adjust the investment through the participation of Target Corp and its development prospects, and finally achieve the investment income through the sale or pfer after the listing, constantly reserve new businesses, enrich the business lines, and create new profit growth points, so as to achieve the sustainable development of the company.

Cooperation management, strong alliance: the news bird group is the major shareholder of the company, and is also the controlling shareholder of Rong Yin's investment. In this investment, the company agreed with the related party's investment in Rong Yin, which is responsible for the management of the specific investment project of the bird investment company, and the company pays the management fee and pays the management remuneration according to the project.

As a professional investment company, Rong Yin investment has 5 years of investment management experience. Therefore, the management of project investment with rich investment project management experience can achieve strong alliance and better implementation of company strategy.

The company took the opportunity to set up investment companies to enter new industries and enter the big fashion industry in order to gain synergy effect and create new profit growth points, which is expected to bring more benefits to enterprises in the downturn of men's wear industry.

In recent years, the men's clothing industry is weak, so it is estimated that the performance of the main industry will not change much.

We expect the company's annual EPS of 2014 and 2015 to be 0.18 yuan and 0.27 yuan respectively.