Three Steps Of Location Selection For Children'S Wear Franchised Stores
Picking the place is the most important step in choosing the location of children's clothing franchises. It is to identify people and traffic.
First of all, we need to think clearly about where people should go instead of where they are going.
So spend a little time before opening a shop and calculate the hours in the morning, afternoon and evening in the target area of interest.
Passenger flow
It is mainly for statistics of the number of people entering the shops nearby, and to observe the proportion of office workers, students and housewives in the crowd. It is required to be counted on weekdays and weekends. Only in this way can we know the distribution of the people.
The location is also.
Children's clothes
One of the steps of location selection is to find out the surrounding environment.
After selecting the place, we will begin to inspect the surrounding environment.
Here we need to observe from two angles, one is from the businessman's point of view, the other is to judge whether the location can create performance, and the other is from the customer's point of view.
customer
Whether there will be any relatively cold corners in this golden area from the shopping mall, and the secondary business circles also need hot spots.
Therefore, finding location is one of the steps to locate children's clothing stores. If you want to succeed, you must find your own differences.
Look at the storefront is one of the steps to locate children's clothing stores.
When you look at the storefront, you should hold the mood of the first date.
Look at it first and look closer. Imagine your shop's feeling in this space. Once the shop name is placed on the sign, will it be conspicuous? Can people who drive the car see it? Can pedestrians notice it on the sidewalk? A good storefront is like a live advertisement, not only convenient for people to find you, but also able to show themselves to potential customers on the road.
In addition, the children's wear franchise design is also a key point. Is this location suitable for retail business? Is it attractive? Even in the similar shopping streets, the quality may be quite different.
Is the quality of the building as good as yours? Remember, think about buildings from the perspective of brand building.
The above is the steps of selecting children's clothing stores.
Although it is a very simple three step, but it is quite difficult to do it. Finally, Xiaobian must tell you the essence of the location of children's wear shop, and grasp the location skill of children's clothing shop. Now let's choose a good address for children's clothing shop.
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If you want to join successfully, you must first inspect the brand, not only for the sake of prudence, but also for reducing the risk of clothing brand joining.
During the on-the-spot investigation, it is necessary to inspect the direct store of the brand, and not to be accompanied by its company personnel, so that they can choose to conduct an unannounced visit without the knowledge of the Brand Company.
It can be observed in the vicinity of the brand store for a while, and then observe the image and traffic volume of the store. Then, when the passenger flow is quite large, enter the shop and pretend to shop, and watch the price of clothing products, product quality, product design and so on.
When you get the contract, do not sign immediately. You can find some successful brands through the Internet or other channels, check their affiliate contracts, and compare them with the contract on hand, to see what is different and what are the deficiencies.
If you want to sign a contract, do not be anxious nor be infected by the staff of the Brand Company or other people on the scene. Do not see others sign the contract, you are also anxious to sign the contract. Instead, you need to take the contract home and look carefully at the terms, identify the unclear terms and the problems that can exist, and then bring them to the Brand Company.
After making sure that there is no problem, sign the contract again.
When reviewing the contract, if you do not understand, you can also consult some people who have professional experience in clothing management and economic contracts. This is very necessary. They have experience and can help you point out the problems that may exist in the contract, which is helpful to reduce the risk of joining.
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