9 Dealers To Be Eliminated
Rely on factory support.
The common phrase of this kind of dealer is that the manufacturer gives me support for policy, and I will not buy it without policy support.
I will do activities if the manufacturer supports the cost. If I do not support it, I will not do any activities.
I will recruit more salesmen if the manufacturers pay the subsidy, and I will not give them to them without subsidies.
Manufacturers to external extension
subsidy
I run more and I can't run without support.
"Manufacturer support" is his key word.
They do not have professional after-sales service personnel, the most fatal is that they do not understand after-sale, and do not want to find a partner to undertake after-sales service together, for him, a little small problem can become a big problem, often blame manufacturers product quality defects, quality is not good, complain all day long.
As we all know, there is no perfect product in the world. If the product is perfect, what do you need from this dealer?
From top to bottom, people sit in the shop all day, like urban white-collar workers, who don't know the market's changing geometry. They sell a few products for a week. They watch the boring video and news all day long, and chat with WeChat. They think that one day the brand will be famous, and they can make money by making a perfect product.
In fact, he did not know that brands need to be accumulated.
Complaining
Market type
。
In his mouth, he often said a word: "now the market is not good. It's hot at noon. No one comes to the store."
In his mouth, everyday nagging is negative, decadent, lazy language vocabulary signals.
I only knew I sighed and I didn't know how to track the market.
To do anything is a slow 3 beat. It takes half a month to choose a venue, to discuss 10 things to individuals, to plan for a longer delay, and to recruit people who are always unable to recruit. They think they are studying the market carefully, inspecting their employees, and do not want to waste a penny.
In fact, they are making excuses for themselves, taking the boss's wages improper money and keeping a lot of idle people.
He is always looking for new sweetheart, pursuing new stimulation and goals. In his mind, he always thinks that the market is not a market problem, not a problem of his ability, but a problem that the brand has not chosen. So he must do one thing every year to re choose a brand.
These waste of resources are repeated every year.
This kind of dealers can say that a set of sets does sound very right and logical and logical. It has been said for many times and for many years, but it has not been implemented very much. Even if the action is only a drop in the bucket, it will stop.
No effect, but you find that he is still talking there.
exceed
low price
Emotional type.
Many of them are experienced through low-end brands, and their sensitivity to price is higher than that of everyone. As long as you make a price, they think it is very high, because in his mind, only cheap ones are good buys, but we think that if all profits are multiplied by 2, then we will make the product priced at 280 thousand yuan and priced at 160 thousand yuan, which will be more profitable.
The way of thinking is chaotic.
In fact, he did not even have messy thoughts. Instead, he followed the market with the tide, wandered around the world, or heard something secretly recorded and came back to practice, and there was no need to negotiate with others.
A man worked hard.
What he needs more is knowledge and communication with more people, so as to truly understand the needs of customers.
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