"China Needle" To Build Underwear Trade Platform

On the 12-14 day of March, the ninety-seventh China needle and cotton trade fair will be held.

The New International Expo Center is reloaded.

The main exhibits of this exhibition include underwear, home clothes,

Home textiles (bedding, towels, cool products, etc.), related accessories, etc., from all over the country, a large number of domestic and foreign trade dealers, buyers, agents, network providers and other professional spectators visited the exhibition.

"China needle Association" is an important display window for home textile and underwear enterprises. It is also an important platform for brand investment, channel construction and brand building.

Natural health will be the main theme

At present, consumers are very concerned about whether underwear is green, ecological, and whether it is safe to wear or not.

In addition to traditional natural fabrics such as cotton, silk and hemp, environmental friendly and healthy fabrics such as natural colored cotton, milk protein fiber, soybean protein, bamboo and corn fiber will also appear in the exhibition.

Well bamboo will be stunning at this session, ramie socks, towel products, bed products and other new products will be presented together, presenting the strength and cultural details of the enterprise and brand to the professional audience.

According to the introduction, well bamboo and hemp socks have natural, antibacterial and deodorizing properties. The towel is soft and pasted, bacteriostatic, mites and fast dry; bed products are breathable, breathable, non sticky, antibacterial, smooth, thick, delicate and soft.

In particular, the "new cotton and linen health socks" new product developed by the company has better permeability, dry and bacteriostatic effect than pure cotton socks.

"This exhibition is aimed at expanding investment. Two, we hope to increase visibility and get more orders.

China needle will be a good platform for industry communication, which can not only find business opportunities, but also promote the brand of enterprises.

Xu Hui, deputy general manager of the company.

The brand of "Shengjing" and "Xin Sha" brand of Shenzhen red hair industry Co., Ltd. will display the new products of spring and summer in 2015 at home.

Most of its new products are made of natural silk fabrics, such as cotton and silk, which are comfortable, fashionable and colorful.

In order to enhance its competitive edge, the company also eliminated a number of old equipment in time, and bought a series of advanced equipment, such as imported computer graphics machines, new type sewing machines, four line pulling cars and so on.

This exhibition hopes to expand brand awareness, introduce new customers, and further enhance brand image.

Luo Zong, the company.

"Product design is important to keep up with the international trend, but comfort, green, health and safety are more important. Now consumers value this point, so the company's product development is the first consideration.

Ladies use skin care products to moisturize and whiten every day. In fact, underwear can also achieve this effect. Besides the pearl fiber underwear in the market, there are many skin friendly materials in development.

Arno, Zhongshan pat Ma Clothing Co., Ltd. Chen Jie introduced the exhibition's "flower umbrella" brand underwear for men and women, including modle, Tencel, bamboo fiber, pearl fiber, superfine nylon, elastic cotton, pure cotton and so on.

For enterprises, the needle will be a platform for displaying the brand image, and also one of the best platforms for business investment.

Underwear four seasons, fashion

In order to adapt to the fierce market competition environment in China, many

We have developed a full range of underwear products, expanded product categories, improved the practicality and fashion of products, and demonstrated their strength.

It is reported that the traditional thermal underwear suite, pajamas, bra, underwear, suspenders vest, bottoming shirt, Bottomwear, pencil pants and other exhibits will be gathered in the exhibition hall to show the concept of the whole category underwear.

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The brand name of this exhibition is the brand name of "mid and high season four seasons fashionable underwear brand", targeting young fashion men and women underwear.

The brand will display autumn and winter fashion singlets, high-end bottoming shirts (pants), thermal suits, spring and summer fashion suspender vest, chest and other products. The products are rich in variety and diverse in style.

The brand integrates Chinese and Western culture and integrates modern fashion fashion style with the new fashion of underwear. It combines the fashionable elements with the functions of traditional underwear, and shows the fashionable rhythm of fashionable underwear with young personality.

The brand takes the lead in advocating underwear's "four seasons" and "fashion", and creates a series of unconventional "four seasons fashion underwear" products.

"This is not only a concept of a full range of underwear, but also a brand new service concept, which is deeply favored by fashion people and leads the new underwear consumption culture."

The brand leader said.

Arno Pama Fashion Co., Ltd. is the sole legal agent of the "brand umbrella" brand underwear, pajamas and socks in mainland China. It has the qualification to design, develop, produce and sell "flower umbrellas" brand products.

"For many years, Arno Palma Clothing Co., Ltd. has been trying to extend the product line, providing consumers with more categories of underwear products, so that Arno Nirupama and his agent's brand" flower umbrella "image is deeply rooted in the hearts of the people.

Many times participating in the exhibition, not only promoted the quality products, expanded the marketing channels, but also made the enterprise's own brand widely spread.

Chen Jie, deputy general manager of the company, believes that the competition in China's underwear industry is becoming increasingly fierce. In the past, the traditional marketing mode has been increasingly unable to adapt to the four market competition.

Dealers are exhausted, investment war, price war, concept war, advertising war, all kinds of concepts, various brands of products like the crucian carp.

Only a single category does not develop the future, and many products are more competitive.

Industry experts pointed out that China's underwear market annual sales of around 100 billion, and every year is still growing at a rate of nearly 20%.

In the long run, underwear industry is a booming industry, but it is also in a very competitive state.

The share of the low-end homogeneity underwear products will be more and more crowded, and the profit space will also decline. Therefore, upgrading the product image, widening product category, making four seasons products and meeting consumers' one-stop shopping for various types of underwear are the future development direction of underwear enterprises.

Invites merchants everywhere

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The reason for holding nearly 100 sessions remains strong vitality and vitality, and the high quality professional audience is one of the main reasons.

In the spirit of exhibitors' responsibility, every year, all the retail and wholesale merchants, especially the professional agents and retailers, will be invited to visit and purchase together, so as to grasp the latest fashion trend and grasp the huge business opportunities.

According to the organizers of the exhibition, WAL-MART, Carrefour, lotus and other large supermarket chains are the "old friends" of the Chinese Acupuncture Association. They attach great importance to face to face communication with the relevant suppliers at the China Acupuncture Association.

Shanghai Bailian Group, Thailand central department store, Hangzhou Tower shopping mall and other shopping malls and shopping centers visit more exhibitions and focus on more powerful and dynamic brands.

Merchants in Beijing, such as the 100% world trade mall, Nanjing Xinqiao market, Nanjing Yuqiao market, Shenyang five love market, Zhuzhou's fine quality underwear market and other professional market traders will also see the trend and select products at the exhibition.

At the same time, the exhibition will also organize various seminars and exhibitions, which has benefited exhibitors and professional audiences.

The pformation of marketing channels is a topic of common concern for exhibitors and professional audiences.

At present, China's economy has entered a shift period, the needle cotton fabric industry has also entered the adjustment period of pformation and upgrading, and entered the new normal development period from quantity growth to quality growth.

With the new media approach fully involved in people's lives, the new online and offline integrated development mode is becoming a new trend in the underwear industry.

It is learnt that, following the pace of the industry, this exhibition will focus on the "Hope Road and channel revolution", and analyze the urgency, necessity and revolutionness of the all channel mode through a series of thematic forums.

Although there will be only 3 short days, the enterprises will usher in many professional audiences in these short days, and their realistic and potential economic benefits will be considerable.

Especially for enterprises that want to expand channels, the cost performance of the exhibition is very high.

It can be said that the needle will play an indispensable role in promoting the development of underwear industry. The exhibition itself has also become an important platform for communication and communication in the industry.