Cao Wenying, A Fashion Designer

China's design has always been advancing in exploration. Both for fashion industry and for designers, we need to make progress in a number of doubts and practical tests.

ECHO CAO, a brand of developing designer founded in 2011, also said it would welcome more challenges in the new year.

"Fashionable, independent and independent" attitude towards new life

ECHO CAO is the designer brand created by designer Cao Wenying, and Wen Ying said that the brand is to focus on contemporary women who have considerable independence and freedom in life and work, and highly self importance, hoping to create a fashionable, independent and independent new life attitude while giving women beautiful appearance.

ECHO CAO also has a team of deep designers in Italy. It has the international fashion vision, original design ability, product development ability, and clothing industry resource integration ability. This is our market strategy for success.

Its series of works emphasize the sense of space and comfort of pragmatism, and the aesthetic sense of art is outlined through the fashion contour and the flow lines of the fabric itself, bold and exotic, with the distinctive style of printing and dyeing.

Not just design

The soul of ECHO CAO is Cao Wenying, the founder of the brand. Before the age of 25, the experience of the multinational luxury consulting industry for many years made her very familiar with the Chinese fashion field, and gradually ignited the love and longing for her fashion design.

It may be more than 25 years old before she chooses to change herself into costume design. It may be more than just a bit later than the designers who entered the Design Institute at the age of ten.

However, learning has always been a lifelong business. Wen Ying goes to a distant fashion kingdom, Italy, for further study. In 2007, he won the master's degree in MARANGONI brand management, a leading fashion school in the world.

After graduation, she also went to Italy's top brands to work for China's regional work. All these experiences have laid a solid foundation for her operation before entering the design.

However, when the reporter thought it was a good job, Cao Wen Ying seemed to be very pale. She said, "Italy's attention to enjoying the tone of life is not suitable for young and energetic individuals at that time. So I would like to return home and set up my own studio to create my own designer brand."

There are too many difficulties in bringing home business.

"For example, there is a lot of problems that can be derived from the link of industry matching. The production of designer brand will not be too large at the initial stage of creation. At this time, whether it is material or proofing, the factory may not pick up your list.

If these basic facilities can not be realized, it will be very difficult for independent designers.

Speaking of this, Cao Wen Ying said that she had made many adjustments. When my sample workers and edition teachers were in place, they began to make studios and exhibition halls. She was "self willed", and now she can achieve that she wants to make a dress to make a dress.

Most independent designers only focus on development and design, and rarely control their own brand operations, because the knowledge and practical experience required in these two fields are totally different, so it is not easy for a person to take care of two jobs.

However, before the temporary pition, Cao Wen Ying, which seemed to be a "wasted" work experience, came into use at this time.

Due to years of experience in brand management, the designer is particularly mature and steady in the development of brand development. She takes the terminal customers as the core, maintains the first batch of loyal customers, conducts regular offline exchanges, and explores the immediate needs of the target customers in the following chat space. The studio can provide customers with customized, showrooms for the buyer shop, and even the designer's brand gathered Internet platform, Cao Wen Ying is also very cautious.

She believes that designers should go step by step at the same time. They need not rush to make their reputation more loud, nor do they have to develop their brand size so that they can grow together with the market.

When it comes to the environment of Chinese design, Cao Wen Ying said, "immature delegates have opportunities."

At present, it is not easy to be an independent designer in China. It requires courage and perseverance to persist.

Recently, the "spring of Chinese designers has arrived" in the circles to show the current environment of designers.

Cao Wenying also affirmed that now is a good time for designers to develop, but still sees Chinese designers still have a long way to go.

She thinks that designers will generally pay attention to making money first or becoming famous first, but it is not a good thing to be obsessive about design.

Every man has his dream, and man is great by his dreams.

As Cao Wenying came to know that the independent designer's road was not easy to go, he dreamed of building an independent designer brand that could match the domestic tastes to the world. When China's design had become international, it would naturally no longer be obsessed with the introduction of international brands.

CHIC is a test for me.

Cao Wenying said that this will lead her ECHO CAO's new work, "the Renaissance of Italy" to the 2015CHIC exhibition. The inspiration of the new work comes from the architecture, color, clothing and cultural background of Italy Renaissance. Italy's scenery and unique architectural style are the colors and patterns of the development inspired by this season, hoping to haunt the cultural fashion of Italy on CHIC.

For ECHO CAO's first appearance in 2015CHIC, Cao Wen Ying thought that the meaning was extraordinary, but also revealed a trace of tension.

Because this is the first time that she has put her work on the table to accept the test of the whole big market, she said that she did not have high expectations at the moment, so whether she will accept criticism or praise later, she will face it with a common heart.