2015 Has Quietly Come To The 184 Key Shopping Malls Nationwide 2014 Pcript.

2015 has quietly arrived, and recently there are several nationwide networks.

The report of performance (Sales Department of Chinese department stores and shopping centers in 2014) is mostly derived from the "retail men's circle", which is a well-known organization in the Internet and in the industry. Although the insiders have different opinions on the accuracy of data in some shopping malls, most of them still have reference value.

On the basis of the performance report of the 150 key shopping malls provided by the "retail men's circle", it added 34 more shopping centers with high internal clearance (see the blue font in the form at the end of the page).

In the list of 184 shopping malls, 9 of the top 10 ranked the top ten for three consecutive years.

Among them, Xinguang world occupies a dominant position with the advantage of nearly 15% of the leading runner up. Nanjing's German base has risen significantly, its performance in 2014 has increased by 12.7% compared with 2013. The author thinks that it has entered nearly two years with the opening of the two phase project.

Guangzhou's Tianhe City and Nanjing central department store had a slight downward trend in 2014.

In addition, Nanjing Golden Eagle Shopping Center although the two phase of the project has been opened, but the total performance has been.

The International Plaza surpasses.

It is worth mentioning that many shopping malls have been surprised by the performance of Guangzhou's good Plaza, and some even sigh to reflect on their positioning, because the location of the good Plaza is not high, and since the main store friendship store in July of last year, it has been reopened for 3 months. At the same time, in order to introduce the marine aquarium, all the shopping malls have been rebuilt in a large number of floors. After such a big adjustment, it still can maintain high growth. The absolute value still surpasses the Hangzhou Tower and Shenzhen the Mixc, which is rare in the industry.

Over half of the projects showed a downward trend.

In the 184 shopping malls of the annex list, the performance of 95 projects was negative, increasing by nearly half compared with that in 2013.

The most obvious decline is traditional department stores, such as Tianjin friendship, Pacific department store, Dongfang commercial building, Fuzhou Dongbai, Century Golden Flower and so on.

The traditional department stores, because of its unitary format, relied too much on promoting sales and buying gifts to improve their performance. But this advantage is no longer evident in the era of e-commerce, but there are also a few traditions.

Performance is on the rise, which is related to business project operation strategy, such as clear and precise positioning, differentiation of brand portfolio and so on.

According to the analysis, the main reasons for the decline in performance can be summarized as follows:

There is also sunshine in the haze, and there is also growth in the trend.

The following are the top 20 shopping malls in 2014. It is worth noting that some of the bigger shopping malls may be due to the low base of the previous year, and others because of the steady business strategy.

Three key factors in the growth of counter trend

Throughout the 2014, the supply of commercial projects is still booming, and the growth of e-commerce is still rapid. How the major shopping malls are keeping up with the original landscape in the increasingly competitive pattern, surviving, pforming and developing is the big problem facing the whole industry.

The following table is attached: part of the data is from the industry survey conducted by iziRetail. The other part of the data comes from the information released by the "men's circle of men" in the industry.

(blue font is added to the original table).