PVC Artificial Leather Factory Is Declining.
It is reported that PVC leather has been dominant in synthetic leather. It has been developed quite extensively due to its advantages of natural leather, bright appearance, soft texture, wear resistance, folding resistance and good acid and alkali resistance.
However, because of its relatively poor permeability and hygroscopicity, the development in recent years has been limited.
PVC the number and scale of artificial leather factories are not as good as before.
At present, Pu can be used as a substitute for any occasion where PVC is used.
Pu is not only excellent in strength and toughness, but also aging, breathable, moisture permeable, impervious and oil resistant. It is a mature environmental protection material.
PU leather is the synthetic leather material of polyurethane. It is made of base cloth and polyurethane solution.
coating
Make.
Because of its diversity of colors, good material elasticity and natural texture, it has been applied in many fields.
For example, clothing, bags, footwear, automotive interior, sofa furniture and so on.
The skilled production technology has greatly reduced the production cost of PU synthetic leather, and has already established a complete production chain in many areas of China.
Waterborne polyurethane
synthetic leather
The products are not only cheap but also able to promote environmental protection.
Because water-based synthetic leather is synthesized by waterborne polyurethane resin, water is used instead of solvent, which greatly improves people's trust in synthetic leather materials.
It also laid a solid technical foundation for the PU synthetic leather material to further replace the traditional PVC synthetic leather material.
Since the reform and opening up, with the continuous improvement of science and technology at home and abroad and the continuous improvement of technology, the leather industry has developed into a daily consumption.
Product industry
One of the most important industries in China.
But if we want to get better development, we need to improve it from the process.
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You have customized for me, I thank you, but not satisfied, I willfully do not choose you.
It has become the new shopping mentality of many Chinese luxury consumers.
The reason is that we really appreciate the trend of the shopping environment and media bombing that spoiled the Chinese people.
For example, when you enter France's old Buddha's department store, the Chinese salesmen who appear in the air seem to have you sniffing the smell of the department store. In order to sell goods, Alipay has launched a direct refund function. In the shopping barrier free one-stop service, Chinese consumers have enjoyed the heaven treatment.
When you pay for LV, Dior and Chanel with your credit card, please pose and sweep the shelves next to you.
The "second line brand", which avoids the same money and shows its taste, has quietly become the new foundation of the Chinese market.
Take a few brands that go to China to run shows. We should deepen our brand awareness by winning the chase, and tell consumers who are rich but do not know what to buy.
Balenciaga, Celine, Chloe and Etro, the European brands with rich accents, put the new products in season and even the scenery of the show in Beijing in 2014, and then pulled several stars to help them, even if the signs were launched.
According to the data of Bain exposure, in 2014, the list of Chinese interested brands: Moschino, Alexander Mqueen, Roger Vivier and KENZO have gradually formed their own "special cases".
In the era of traveling for the sake of showing friends and drinking coffee, self grabbing personality and style have become the most popular ones.
Which brand of luxury brands is strong? Look, you find those stars to support.
With celebrities doing advertising, that is to protect sales.
Last year, Celine tied up Faye Wong, and Chloe also made a successful appearance of the goddess's wedding dress because of the exclusive custom of Gao Yuanyuan.
No matter when you look at the online search and purchase, or find the same brand in the Shanzhai, at least the next time you see this brand, you can probably remember the order of letters, and they are successful in breaking into China.
Earlier, GUCCI joined hands with Lianhua ice, and LV signed Fan Xiaopang, all through the signboard face, successfully entering China's case.
Please calm down shopping! But if a girl sees someone in the circle of friends locating at the airport or outside, I believe that the first time I will receive the message "help me buy XXX".
After all, as Chinese gradually go out, outbound shopping occupies a big part of the total consumption of luxury goods.
In the face of so-called customization and high prices of single products, consumers' desire for clear shopping is not so blind.
It is to choose a single product with Chinese characteristics, or to choose a more classic style. For most Chinese people, there is calm and calm mind after the long accumulation of RMB in the pocket.
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