The Structural Adjustment Of Shoes Must Be Adapted To The Change Of Consumption Demand.

In view of the characteristics of "the product is the king", it will be a new trend for the structural adjustment of future footwear products to meet the needs of the occasion.

Westerners first proposed

Wearing the T.P.O principle is the abbreviation of English time (time), place (location), occasion (occasion) or objective (purpose), which is to tell people to consider the three elements of time, place and purpose when dressing.

Orientals regard dress as an important part of culture and a pursuit of material and spiritual level. Dressing on different occasions also embodies Oriental philosophy of "relaxation, relaxation and relaxation".

With the rapid development of the economy and the rising disposable income per capita, the demand for modern clothing and footwear products will be followed by the developed countries such as Europe and the United States.

Their yesterday was our today (after all, we have accepted and used to their dress culture).

The consumption demand in the future can be summarized into three levels: first, the physiological needs; it is the basic demand for the pursuit of comfort in order to protect the body from external harm; two, the psychological needs, mainly the pursuit of self, the display of personality, the expression of taste, the pursuit of self recognition as the main reason; three, the social level needs, the key point is to pay attention to occasions, conform to international etiquette (wear clothes and cap is more for others' sake), pursue the display of cultural connotation, enrich a variety of role needs (to use an advertisement word, "men have many faces, and men have many faces, which side do you want to show today?")

From this, we can see that the future footwear products will be further subdivided, the types of shoes will be more abundant, and will show a state of intersecting. To meet the needs of people in different roles in their work and life will be a new trend in the evolution of footwear products in the future.

In addition to "quality", it will focus more on meeting the product's "quality" and "taste" demands.

For shoemaking enterprises, it can be understood objectively: "quality" is supported by the standardization system of enterprises; "product phase" relies on enhancing aesthetic design, more in line with modern aesthetic needs, and letting products speak for themselves; "taste" relies on the implantation of culture and allusions, so that products can be more artistic and spiritually, so that product stories can be penetrated and passed down.

The traditional footwear industry is a sunrise industry that never ends. It has different positioning and different practices at different times. Tradition is not out of date, but because the industry is too classic to become a tradition.

Because consumers' requirements for quality are becoming mature and rational, they are popular.

Products, to achieve value for money and value for money, we can make use of the product's "quality" and "taste" to make up for it.

Spain's ZARA, Massimo Dutti and other brands of footwear products have achieved great success in the Chinese market in recent years. An important reason is that they have strong design and R & D teams behind them. On the one hand, product prices match quality. On the other hand, products have themes, stories, "quality" and "taste", which have won the favor of many consumers.

The challenge we face today is, first of all, the pformation of the mode of self thinking. Shoemaking entrepreneurs must believe that a good pair of shoes can be done by Westerners, and the ingenious easterners can certainly do better.

Following the scientific laws and adhering to the upgrading belief of "integration of science and technology, integration of art and cultural integration", footwear products with culture, taste and high added value will also come into being.