Japan UNIQLO Uses New Ways To Inspire Employees' Morale To Meet 2015 Challenges

According to Japanese media, holding famous brand clothing chain " Uniqlo The "fast marketing company" held the ceremony in advance on the 4 th. Ryui Masa, President and chief executive of the Department, continued to inspire new members and said: "the most important quality is not to lose heart after experiencing numerous failures, but to continue to meet challenges."

The tradition of fast selling companies is that they hope that the new staff can get into work as soon as possible, the sooner the better, so the annual ceremony will be more than a month ahead of most companies. The number of new staff this year is more than 2 times that of last year, about 900. A total of 522 people attended the 4 day ceremony, including 54 foreigners from China and Russia.

At the ceremony, Liu Jing, President and President, said: "we hope to promote the world towards a more peaceful direction through clothing, across national and cultural differences. The most important quality is to be afraid of failure. No matter how many times we fail, we will not give up. We must continue to face challenges. " Since then, Hirata Ryuu, the representative of new staff, has spoken out his ideal. He said: "I hope that people can get a sense of happiness through clothes. Build a popular shop.

　　 Fast Marketing Company Before the ceremony was held in shamaguchi, where the headquarters were located, this year, for the purpose of emphasizing overseas related work, the focus was set up at the venue of the headquarters of Tokyo for the first time.

After receiving the training of customers and sales, the new staff can be allocated to all the major stores in the country from 6 days.

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　　 Uniqlo

UNIQLO (Japanese kana): the Japanese clothing brand was founded in 1963 by the Japanese fast retailing company. It was a small clothing store selling Western-style clothes, and now it has become an internationally famous clothing brand.

Liu Chi, the current chairman and general manager of UNIQLO, is the first to introduce a hypermarket style clothing sales mode in Japan, which has realized the low cost of store operation through the unique commodity planning, development and sales system, which has led to the hot selling of UNIQLO.

The Fast retailing Limited by Share Ltd, which created the Uniqlo brand, was formerly a private enterprise in Yamaguchi Prefecture, which opened in March 1949. It was changed to Limited by Share Ltd in May 1963, formerly known as Xiao Jun commercial company, and was sold fast in 1991.

The cheap and comfortable casual wear "UNIQLO" is the abbreviation of the two words: Unique (unique) and Clothing (clothing). It provides consumers with the business philosophy of "low quality products and quality assurance", and has made amazing achievements in the Japanese economic downturn.

The name of fast marketing company is FAST RETAILING, which contains many special meanings. FAST (fast) +RETAILING (retail) embodies the fundamental spirit of how to rapidly commercialize customer requirements and how to provide goods quickly, and also expresses their unshakable faith in the retail business community that has the world's general concept of fast food culture. This idea refers to clothing that can be worn at any time, anywhere and anyone through uniform services around the world, with reasonable and reliable prices, and large quantity of continuous supply. Therefore, they have a unique commodity planning, development and sales system, so as to realize the low cost of store operation.

UNIQLO, the parent company, was officially listed on the Hong Kong stock market in the form of Hongkong depositary securities (HDR) on 03 05 2014. It was listed on the Hongkong main board as an introduction form second.

The inner meaning of Uniqlo is to adopt supermarket type by abandoning unnecessary store decoration. Self help shopping mode At a reasonable and reliable price, it provides the goods that customers want.