Kris Van Assche: Do What You Are Good At.

Paris, France, "every season fashion is more exciting than last season, because I feel that my expression is becoming more and more abundant and clearer."

As I grow older, I am constantly learning, so these 20 series are actually stacked up by numerous small learning processes, and I can constantly fine tune them.

Kris van Assche said, explaining his repeated adjustments and progress in the creative perspective.

It is precisely this precise personal exploration that made this 17 years ago first come to Paris, until today in the top echelon of men's clothing design in Paris.

Last summer, Kris showed a series of men's wear featuring the cowboy as the theme, which was full of splicing and interesting. It included a coat made of different colors and a different length of coat and a shoulder bag with white rolled shoulders. This is also a work of casual dress, which has become the business card of his personal brand.

Looking back on his twentieth series of milestones, he said, "this is a step closer to my Kris Van Assche men's suit, and this style is also evolving.

The visual effects of this series are interesting, because my personal career needs a little light pleasure and interest now. "

Indeed, its 2015 spring and summer series clearly shows designers' desire to break the rules.

This 38 year old designer wants to walk a little easier, which is understandable.

From more than one point of view, this show has become a milestone in Kris's personal brand, and it has been climbing to its peak after 17 years of hard work.

Last year, he also founded the 10th anniversary brand of his personal name. The brand pioneered a trend of Seiko, mixing custom made suits and leisure elements. Today, this style is very common both inside and outside the show.

And even when the evening dress and shoes are seen everywhere, Kris stands out because of his persistent dedication and persistent innovation.

This scene

The same season, a busy season, opened a new chapter of Kris's brand name, which is more confident and mature.

In June 2013, the designer's first independent boutique opened in Rue Saint-Roch, Paris, on the corner of Rue Du Faubourg Saint-Honor e, a luxury boutique shopping mall in the city.

The opening of shops is also accompanied by the launch of the brand global e-commerce platform.

Recently, Kris's shop has moved to a more spacious and permeable space near the Place de la R Publique. The new store is located in the middle bourgeoisie with relatively less "middle class" east corner. This spatial positioning is like a silent announcement of the slightly alienated and deviant style of the brand.

Kris is the only child in the family and grew up in the small Flemish city in northern Belgium. The only famous town is beer brewing industry and a European C team.

He said that although he didn't have much art in his family, he knew that he wanted to engage in a self expression job, especially through clothes.

"When I was a child, I kept finding fault for my mother's clothes for me, asking her why she put it in my wardrobe, where that dress came from, and so on.

When I knew the sweater and those trousers were made by others, I said to her, "I will make clothes later."

At the age of 18, Kris was admitted to Belgium's prestigious Royal College of Art in Antwerp.

"Everything started from that time."

He thought back.

He has a very high opinion of his alma mater. It is precisely after he graduated from Paris in 1998 that he made two unintentional actions: "I came to Paris - though I really don't like it here - and then began to design men's clothing, which I have never met before."

(because he repaired women's clothing in school.

Why did he make this unexpected choice? Because this is a chance anyone can hardly refuse: I got a four month internship in Yves Saint Laurent.

"I thought at the time that I could save time for myself and find a job that would really suit me."

Of course, the end of the story is also surprising, because this is not an ordinary internship.

In Saint Laurent, Kris served as assistant to Hedi Slimane. At that time, although Hedi Slimane had not become such a dazzling star today, he began to reap the attention and applause from the successful commercially selling and tailored men's clothing design.

The four month internship has been pformed into a six year formal job. Kris followed his famous fashion instructor in 2000 and left Saint Laurent to Dior in charge of men's wear design.

Since then he quietly worked behind the scenes for 4 years to help Hedi reinventing it with one series.

To make it a real leading brand in the men's clothing industry, its very fine men's profile is the definition of the clothing style of young boys and girls around the world in the next ten years.

However, Kris's aesthetic perception is very different from that of his former boss.

When working with Dior Homme, we learn more about the practical level rather than the creative level.

"I can see how a fashion series was constructed at first, and how all the departments around it work together, such as publicizing public relations, marketing and so on. These are the knowledge that I can't really touch in Antwerp, though this school is excellent.

To launch Dior Homme as an assistant to Hedi is absolutely a very important thing for me, because at that time, I realized that the buttons on my coat did not fall from the sky without any reason.

You have to make these buttons yourself; if you want a brand logo on buttons, you have to button logo on your buttons.

The designer said that in those years he served as assistant for Hedi, it could be described as a "six years' process of verification."

He also found that "being a good designer is far from enough. You have a very good team around you to help you."

Because what you can do on your own is very limited. You have to let everyone do what they are good at.

This is my greatest understanding. "

It is a rare necessity for him to take the stride forward.