Wanda Also Wants To Open A Micro Shop For Everyone.

This is probably the first substantive cooperation with the Tencent after the first appearance of "Teng million" in the public view.

However, for the cooperation between Tencent and Wanda, Wanda e-commerce is relatively prudent. "The outside world has always been more concerned, but the interior has not heard similar projects advancing."

Despite the silence, the billion power network learned from informed sources that Wanda micro shop has begun to engage with the relevant technical service providers.

The idea of Wanda electricity supplier in the future will be the part of Wanda online as a large micro retailing store, a micro business platform, and every brand and store displayed under the line can be regarded as an independent small shop, which can regard Wanda as the O2O entrance, and also distribute it in the circle of friends through social networking. These people told the billion power network, Wanda electricity providers after exploring for a long time, with the help of micro business potential energy, perhaps we can open up a new business mode, that is, non original platform thinking, but to stimulate more people's participation, so as to make up for its marketing capabilities on the Internet.

According to a man's shoe brand businessman, Wanda will develop three versions of the micro shop system for WeChat, one for the Department Store version, the other is the brand business version, and the other is the personal version.

The third party service providers said that in operation, Wanda would most likely adopt a button similar to "I want to open shop" on official App. Brands and consumers can enter this way to achieve one key shop and develop their distributors quickly.

It can be seen that if Wanda micro business is formed, it will not only be limited to WeChat cooperation, but Wanda as the carrier, businesses can open stores independently, expand their channels of development independently, and develop new models of distribution outside.

At that time, Wanda will build an integrated online, offline and integrated business platform. Each Wanda brand dealer can upload goods through the background and set corresponding prices. Platforms and brands can also independently develop members and convert members into distributors and sellers. In this way, shoppingmall, brands and consumers can form a spontaneous and initiative marketing behavior around the commodity itself.

"The spread of membership allows shoppingmall to cover 3 kilometers to 30 kilometers, extending from outside." The person pointed out that all the data based on this distribution system will be transferred on the platform in the future, and the platform system will also be connected with the distribution system, so as to achieve immediate distribution of profits. "For example, a shoppingmall has 30 thousand people doing micro business, and it can automatically reconciliate the accounts with one key."

The person also pointed out that the future Wanda O2O will be based on geographical location, Wanda Plaza in different regions are regarded as a unit, and different brands will enter as a micro dealer, so that each operator will take the initiative to share, eventually landing in Wanda itself.

　　 Wanda The idea of becoming a big micro business platform is not a castle in the air. In fact, it has been learned that many traditional retailers have begun to try micro businesses to enter a new round of competition. WeChat, as part of the retailer's overall channel layout, is gradually showing potential energy.

Prior to this, Tianhong mall implemented the WeChat of stores since the Spring Festival in 2013. Its service number not only realized the visualization of offline stores, but also integrated marketing, membership, merchandise, sales, payment, services and other links with scenes and social connections. Suning has also been more aggressive in promoting micro businesses. More than 50% of Suning employees have opened microstores, and the number of micro stores has exceeded 10.

Traditional retail enterprises are fighting for micro businesses, especially the internal driving force, that is, stimulating each distributor to become an independent entrepreneur. Based on an independent store, it can rapidly expand the online marketing and marketing capabilities of the goods, and thus be different from the traditional micro distribution mode.

It is understood that Wanda micro sales price is uniform, so that the conflict between online and offline is avoided. In the background of the system, distributors can see all commodity information, including retail price, suggested selling price, internal settlement price, profit sharing and so on. In this way, distributors contribute to their performance and share profits, so that commodities are free to go up and down in their stores.

In order to avoid disintermediation, the service providers said Wanda would still receive a margin deposit, a price difference or a performance split to the distributors and distributors who set up micro stores. "Shoppingmall can decide. distributor Whether to open a store or not, and whether the brand is shared in Wanda or other social channels, as long as the final sales and platform accounting can be done.

In addition, limited to the shop area under the line, Wanda micro business on the introduction of external brands is also possible to open a window, that is, did not enter the Wanda line entities businesses may also help Wanda micro business system, to do their own brand.

"Shoppingmall not only has its own platform resources, but also can spread and operate with other people's strength. For example, regional group buying, community and forums also need the supply of goods, so that they can become their natural counterparts. distribution channel Composition. " These people are right.

In addition, for non shopping categories, life services may also be incorporated into the micro business system. "The price system is not so high, but it is different from the distribution of physical goods."

According to media reports, Wanda set up an extraordinary electricity supplier (Teng million) alliance, and introduced the capital injection of Sheng Ke Co., Ltd. and Hongkong virtual road business investment Co., Ltd. its valuation has exceeded 20 billion. There is also much speculation that the world is trying to build the world's largest O2O e-commerce company. Prior to this, Wanda electric business from preparation to the on-line, also experienced twists and turns, there have been a number of well-known business people after the new office announced shortly after class, its business mode many changes.

Wanda chairman Wang Jianlin pointed out that Wanda has already possessed the resources under the O2O line, and the key is to do well the research and development of online technology. Wang Jianlin also explained the future positioning of Wanda electricity supplier, that is, the platform level electricity supplier. Wanda's electricity supplier will be open to society after its maturity.