Internet Sales: A Possible Choice For Channel Development

"Get the terminal (channel) get the world." Today, with the homogenization of competition becoming the basic form of competition, to some extent, the success or failure of terminal (channel) competition determines the success or failure of enterprise marketing. Seize the terminal (channel) commanding height and enhance the competitiveness of terminal (channel) almost become the basic choice of all enterprises. However, with the increasingly fierce competition in the terminal of enterprises, and with the increase of terminal operating costs and the enhancement of the concentration of retail enterprises, the input-output ratio of enterprises' operation terminals has been declining, which is an indisputable fact.

Terminal innovation has become a challenge that enterprises must face directly. Terminal innovation "Few companies have turned their attention to the Internet, which is a quiet blue sea compared to the bloody red sea in the real world. Why do businesses not pay much attention to online sales? Is it too many failures to see Internet sales as a dangerous road, or have they not discovered the huge potential of Internet sales? Maybe the two have both.

In the late 90s of the last century, the tide of e-commerce rose rapidly. Since then, e-commerce has fallen into a long silence, fading out of the corporate attention. In fact, Internet sales have begun to warm up and enter a fast growing channel. Although we can not tell when Internet sales will usher in the inflection point of explosive development, one thing is for sure. In many industries, network sales (this article mainly refers to B2C) has become a possible choice for enterprise terminal (channel) development and innovation.

Cherish Online shopping With the advent of the Internet, a large number of enterprises have joined in the era of the Internet. However, the reality is cruel. Most of the pioneers disappeared from our vision, and only a few survivors lived to this day. The reason why many forerunners fail is that on the one hand, the habit of consumers' online consumption has not yet been formed on a large scale. The main reason is that these pioneers attach too much importance to technology, business models and concepts, while ignoring consumers and neglecting the creation of value. Once upon a time, new concepts, new technologies, new terms and new models driven by "e-commerce" emerge in an endless stream.

According to statistics from relevant departments, China's online retail sales (mainly B2C) exceeded 50 billion yuan in 2007, and will continue to maintain rapid growth in the next three years. retail The scale will exceed 200 billion. The rapid rise of online retail sales shows that the scale of consumers choosing online shopping has expanded dramatically. In fact, many young consumers in Beijing, Shanghai and other central cities have formed the habit of online consumption. From the original books and digital products, it has begun to extend to home department stores, household appliances, clothing, maternal and infant products, cosmetics and other fields, and even jewelry, automobile and other traditional points of view that there is a certain share of goods that are not suitable for online sale.

In the past two years, some foresight enterprises have seen that e-commerce has begun to enter the orbit of rapid development, and have successfully explored and tried. Some companies engaged in online sales have been well known by many consumers. In the digital industry, there are some high quality enterprises such as Jingdong mall, little bear mall and so on. In the cosmetics and skincare industry, there are daily shopping nets, NO5 and so on. In the home building materials industry, fence, home, Jiabao, I love my family, and so on; in the jewelry industry, the 51 diamond network, nine diamond net, dvni, single ring and other enterprises are most prominent; in the clothing accessories industry, PPG, VANCEL, fashion nets, Farrell, wheat bags and other enterprises have gained high recognition from consumers; in the maternal and infant products industry, the best ones should be red children, Yue you, Li Jia Bao, an run Bei Bei, China baby products network and other growth momentum is also very strong. In addition to the famous comprehensive shopping websites such as Alibaba, Dangdang and excellence, etc. In these enterprises, there are professional online retailers, and there are also network retailers that have been developed by traditional manufacturers.