British Designer Paul Chis Boosted Brad Brand To Internationalization

In 2015, Limited by Share Ltd was officially working with the British designer Paul to carry out the brand creative design work, fully responsible for the product design and development plan, and led the brand to accelerate internationalization. At the same time, it will also lead to the fashion trend of Chinese golf apparel decoration.

This year, the Limited by Share Ltd is founded by 12th anniversary. Its market territory is based on Nanjing, and has developed to 31 provinces, autonomous regions and municipalities directly under the central government.

It has been developing rapidly in the past 12 years. It is precisely because of the early start of the internationalization strategy.

The internationalization of products is first of all, the internationalization of talents.

While enhancing the research and design capabilities of the internal team, BB also joined hands with the famous consulting agencies in the foreign garment industry to upgrade and reengineer the core process of R & D design.

While absorbing foreign successful experience and international trend, we also fully considered the habits and psychological needs of domestic consumers.

These outstanding foreign countries

Not only did it bring advanced design concepts to Bi, but also expanded the international vision of the voice of Belgium, and promoted the synchronization of Chinese golf apparel with the world trend.

Paul Chis, a British designer, has a wealth of R & D experience in the field of golf dress research and development. He has served in international luxury brands such as Burberry (Bo Baili), Scotland Golden Eagle (Lyle & Scott Ltd), and is responsible for research and development of golf apparel products.

He is not only good at grasping market trends and consumer preferences, but also for golf apparel.

Fabric development and marketing are forward-looking.

Under the leadership of Paul Chis's creative ideas, golf costumes keep pace with the times, while they are full of modernity and advocating true self expression, and inherit the value concept of golf culture.

Paul Chis is also regarded by the industry as the world's best golf.

Designer.

work experience

Graduated from the 100 year public university in 1997 - University of Central Lancashire, received a bachelor's degree in fashion design and promotion.

In 2000, Burberry, Bo Baili, became the design director of golf series.

2007 Scotland Golden Eagle (Lyle & Scott Ltd) Golf costume design director

In 2008, he was the creative director of British golf costume brand Golfino.

In 2015, Limited by Share Ltd was officially working with British designer Paul to carry out the brand creative design work.

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Over the past two years, designers have more and more buyer shops. From the early BNC, pillar to D2C, etc., it seems that you don't know the designer brand. You are embarrassed.

But you have to admit that the independent designers, who seem to be approaching the public life, have been just "self - Hi" in the fashion industry, and the public's low awareness of independent designers and brands, and the price of the people who are not in the country, have also been deterred by the popularity of a lot of designer works.

How can we let independent designers go out of the ivory tower? Can there be more ways to promote the real development of independent designer industry besides the form of designer buyer shop? Hong Huang, who has been committed to promoting the Chinese designer industry for more than ten years, said in an interview that this is actually a problem she has been exploring.

"I think these things have been discussed all the time, including BNC is also a foreign thing, that is, a buyer shop.

But you know what we are facing now is a special era of change.

Many people on the Internet are saying that the trend that retail is now closing down in Chinese physical stores is coming. This era gives Chinese designers, including others, many, many opportunities. For me, it is better to tell you something than to announce what I have found. I am also learning, because this is in a time of change, what direction to find and how to find the best way to go farthest, so that we can go better and benefit Chinese designers. At the same time, let us benefit from it. This is a matter I am still exploring.

The use of "Oriental elements" is a problem that Chinese designers can never avoid, you know.

When the "Oriental elements" are over symbolized, how can designers design their real "language" is not a problem that can be easily solved.

In January 16th, Saint Martin, a designer who graduated from Ding Youqiao, held her first show. As a rare Post-80 designer who could really stick to her own style of design, she was greatly affirmed by Hong Huang.

Designers may not be able to say that they can be perfect in any season, because they are too young, but I believe that as long as a designer like Joe can go on, she will find a new language belonging to Chinese fashion. This is the last time I went to interview An Nawen tours. She said that Chinese designers have not yet found a context for them to express their feelings in eastern China, and I agree with him. But I think it will happen soon, because there is a designer like Joe who is experimentation and practice through season and season to put her Oriental feeling into the clothes that people are wearing today. "She has a deep sense of Orient in China. I feel like Joe in it.

I am very happy to see Hong Huang giving such a big affirmation to a young designer. We also very much hope to make a real effort to find the fashion language belonging to China through these young designers' untiring efforts.