Small And Micro Shoe Companies Will Hold An Order Meeting.

How many machines can be produced in the spring, how many people to be recruited and how to design it? This is the first problem to be solved by small businesses lacking market information. Last weekend, led by a shoe company, Yongjia small and micro Shoe enterprises An alliance order meeting was held. Organizing the first hundred real Yongjia leather shoes Wenzhou alliance deer Association footwear industry Zhou Bohui, chairman of the limited company, revealed a long smile. "In the three days, we have 87 small and micro shoes enterprises, with an order turnover of 50 million yuan, which is far beyond my expectation."

　　 Guest rooms exhibition hall

Bed changing booth

The three day alliance order will be held at Pullman Hotel, Wenzhou. On the day of the activity, the 7, 8 and 9 floors of the hotel rooms became the temporary exhibition hall for shoes enterprises. Shoe companies from all over the country have one room each. The bed is transformed into a showcase, and all kinds of bright new shoes are displayed in front of the buyers. In order to attract new customers' eyeballs, exhibitors also display their newly designed products in a big way.

On the first day of the activity, in a short morning, a shoe manufacturer from Fujian specializing in the production of sports shoes received dozens of new customers and signed more than 20000 pairs of orders. Wang Xinhui, chairman of Fujian Quanzhou Shang Tu shoes and Clothing Technology Co., Ltd., calling the accident, "customers are very interested and feel very characteristic. I can't imagine that such a harvest would be achieved today."

Li Chengrui, general manager of the Yongjia county's bourgeois Footwear Company, said that in the three days, he sold more than 4000 pairs of shoes and ordered about 600000 yuan. "Our resources were separated. It was very difficult to fight alone. Now there is such an opportunity to hold the group to keep warm. This spring order will be delayed, but it will be very pleasant to receive so many orders. " At the end of the order, Li Chengrui was busy expanding the recruitment of workers to make orders.

Alliance orders attracted more than 3000 buyers from all over the country. "What kind of shoes do you mainly produce? What are the characteristics?" "how do you calculate the price of this shoe?" "how many pairs of shoes do you have here?" each buyer carefully chooses, inquires and orders.

The buyer from Shandong, Shan Yun Lei, said, "I know that there is an alliance ordering meeting, so I will come to see it. All kinds of shoes of different enterprises are concentrated together to facilitate our comparison, selection and finding what we want, which greatly reduces the cost of our purchase."

　　 Circle of friends repeatedly screen

Low input and high output

"Ordering will provide a docking platform for small factories and small customers. Many Taobao buyers and retailers directly place orders at the event site, which will reduce the middle turnover of wholesalers and save a lot of costs. Our manufacturers also share resources through alliances. " Zhou Bohui told reporters.

Zhou Bohui introduced that there are a large number of OEM shoemaking factories in our city. Because of its small size, few new customers will take the initiative to find the door, except for a few old customers. In order to enable these factories to carry out resource integration and sharing, Zhou Bohui found several enterprises that also hoped to open up the market. In January this year, a total of the union formed an alliance.

Large shoe companies are already familiar with ordering, but mobilize small and micro shoes enterprises to participate in the exhibition. Many enterprises are not optimistic about this form of alliance and feel useless. "At first, we sent this message in the circle of friends. Most of my friends circles are shoe companies and customers. I hope you can forward and participate. No matter how many days it has just been sent, no one has forwarded it, and it has been laughed at by everyone. But in order to find an order, Zhou Bohui felt he had to give it a try.

During that time, Zhou Bohui and the other 3 shoe manufacturers took charge of the announcement of the Union's order meeting once they were free. They could repeat more than ten items a day, and applied for the "100 leather shoe industry alliance" public number. This insistence has been affirmed by many customers. "Some of our common customers ask another factory if you have participated in the union order meeting. The awareness of ordering society has gradually increased, and the number of participants has begun to increase. Subsequently, manufacturers and businesses began to forward announcements and brush screens in their circle of friends.

More than 80% of the order will be shoe factories in Yongjia, and shoe factories from all over Wenzhou and Guangzhou and Fujian. "After the end of the order, everyone's doubts were gone, everyone felt very economical, and I also harvested more than 10 thousand pairs of shoes order." Zhou Bohui has made an account of the small and micro shoe enterprises. The company wants to hold a single order for at least hundreds of thousands of yuan, and by the form of the union order, each shoe company spends only 2000 yuan at most. It not only saves money, but also brings good results. It can enable a large number of factories to integrate and share resources and help some shoe enterprises to know more new customers. After the first successful holding of the 100 leather shoe industry alliance, the shoe manufacturers have increased their confidence. They plan to organize the autumn shoe and winter shoes alliance order again this year.