Pinghu Build Three Platform To Boost And Optimize Garment Industry

First, build a service upgrading platform.

Set up the Pinghu Fashion Cultural Innovation Park dominated by the two core links of "design research and development" and "brand marketing".

E - commerce services, brand planning and many other service resources.

Two is to create an e-commerce platform for the market.

Take the lead in the "Alibaba Pinghu industrial belt" project to provide free generation operation, marketing planning and Optimization for on-line enterprises.

And other services, and to give more than 1 years of industrial enterprises to give

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At present, the total number of garment enterprises has reached 38, with a total daily turnover of 3 million yuan, an increase of 100% over the same period last year, and the scale of industrial belt pactions ranks fifth in China.

Three is to create an internal and external interaction platform.

Successfully held the "China Pinghu clothing Expo" for two consecutive years, and has attracted more than 130 batch of national fabric suppliers, brand agents and fashion designers to come and interact.

The selection of clothing leading enterprises has been listed as the key target of "going out", and the development direction of funds has been extended to brand promotion, R & D design and exhibition promotion. In 2014, it invested 10 million 199 thousand yuan.

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From 2010 to 2015, the growth rate of men's clothing sales has far exceeded that of computers, cameras and food.

This is a statistical data from IbisWorld company, a survey company. You may easily retort that it is not because the number of people who buy men's clothing online is very small. This view is very correct.

As Will McKitterick, an analyst at IbisWorld, said, electronic products such as cameras have been flooding the Internet for many years, and the online men's wear market is far from saturated.

Like the men's market, the electricity supplier category, which is regarded as the next Flashpoint, is a grocery store. But from the current data, it is far from the expectations of the electricity suppliers.

Thus, under the influence of various factors, the sales growth of male clothing has reached the top.

On the other hand, according to IbisWorld's prediction, the sales growth of men's clothing will continue to stay ahead for the rest of the ten years.

But there are also more important reasons, which objectively promote the growth of men's wear online market.

Nowadays, many clothing brands have realized the growth trend of male fashion consumption, and some fashionable men's styles in recent years, such as Sen series, sports and leisure, etc.

And their way of dealing with them is to cooperate with fashion providers. For example, Need, a western style cowboy fashion brand, has recently started collaborating with the fashion business Farfetch (Farfetch has just been valued at $1 billion), so that men can buy Jeans, flannel and advanced sports pants online.

In addition, compared with the past, the current electricity supplier is more mature in terms of delivery, payment and online experience, and male consumers are more efficient in pursuit of efficiency. After these improvements, the adaptability to online shopping will also be greatly enhanced.