Brand New Strategy Clothing Enterprise Reshaping Profit Mode

"Under the new normal economic situation, it is bound to spawn new situations and new challenges and, of course, breed new opportunities. For the garment industry, we must adhere to the new thinking, constantly take new measures, actively respond, take the initiative to attack, and lead enterprises to achieve more quality development. In the new year, Semir Group Chairman Qiu Guang and energetic.

And many Wenzhou Clothing enterprise They have also launched innovative means that are suitable for themselves, or have opened up new markets or innovative sales and profit models. Open a busy and enthusiastic new year.

Good news bird: return to business essence, reshape profit mode

Recently, the birds in the The Seaview Tavern Hotel held a new year's annual work conference to announce the company's new year's annual management ideas. Chairman Wu Zhize and more than 300 senior and middle managers participated in the meeting. The theme of this conference is to "return to the nature of business and reinventing profit models".

Wu Zhize said that at present, enterprises are in the external environment. Consumer concept In the era of subversive change, only by returning to the essence of business and reshaping the profit model, can the news birds survive, live well and live long in the new round of competition. He admitted that, due to the external economic situation and the continued weakness of the domestic clothing market, the whole clothing management environment was more difficult last year, and the sales of the birds were not able to achieve the expected goal. Fortunately, with the joint efforts of all of us, the quality of the company's operation has been improved, and the key work has progressed smoothly, laying a good foundation for the transformation and development in the future.

It is reported that around the goal of "reinventing profit model", the birds will follow the "five big changes", that is, the change of profit mode from high rate to high cost performance, the transformation from traditional marketing to big data marketing, the change from traditional sales to comprehensive experience, the transformation from product designer to market leader, the shift from automatic production to intelligent production, and the establishment of three core competencies, namely, multi brand integrated operation platform, whole category private customization, and cost-effective flexible supply chain.

Semir: new normal, new thinking, new mode, new opportunity

The 2014 performance of Semir clothing announced that the company's operating income in 2014 was 8 billion 160 million yuan, an increase of 11.92% over the same period last year, and realized operating profit of 1 billion 530 million yuan, an increase of 24.18% over the same period last year. Among them, the net profit attributable to shareholders of listed companies was 1 billion 90 million yuan, an increase of 21.14% over the same period last year.

At the same time, in the first month of work, the company's Semir Casual clothes The clothing brands such as Barbara children's clothing and so on have been reported frequently: new brand sales in the new year 1 and February increased considerably compared with the same period last year.

The company's responsible person said that the main reason for the growth of the company's performance was: the company strengthened its research and development efforts, optimized its sales system, and deepened its channel reform. While maintaining the steady and steady growth of children's clothing business income, casual clothes also reversed downward trend, resumed growth and increased the income of the business sector.

Qiu Guang, chairman of the group, said that the new normal, new thinking, new models and new opportunities will bring about a new year in which the company will take the initiative to integrate with the key points of the national industrial development, integrate with the development trend of the industry, integrate with the emerging industries such as the Internet and e-commerce, and upgrade our traditional industries with a brand new concept of development. We should upgrade our own industry value chain and innovate business models, creating a more perfect consumption experience for consumers by creating better products and providing better services.

Jordan: innovative business model based on Internet thinking

After the Spring Festival, all staff members of Zhejiang's Limited by Share Ltd are busy. When the new year opens, the company is preparing for a new round of sales war. For its new sales mode, more sales terminals should be promoted to make adequate preparations.

At the end of last year, after the launch of the new three boards, the first experience shop created by the first new business model was opened in The Dynasty Hotel. This is a "fit, fit, match" dress concept, the use of Internet thinking, so that VIP customers in the store have more sense of participation and experience, and ultimately achieve the goal of selling high-quality lifestyle for VIP customers. At the beginning of the new year, the sales team of the company is busy with the new season's new product order meeting, and is also busy selling this sales mode to the whole terminal.

It is reported that Qiao Dun dress was established in December 13, 2010, mainly engaged in research and development of its own brand men's wear, brand promotion and terminal sales, as well as the production and sale of private brand clothing. 50% of the company's marketing outlets are mainly distributed in high-end retail outlets such as Jiangsu, Zhejiang, Fujian and other senior stores, airports and star hotels.

In recent years, Joe apparel has made innovations in the management mode of the traditional clothing industry through the introduction of new thinking and management concepts. It has standardized the company's operation and promoted the development of the company through docking the capital market. Through the in-depth investigation of a large number of VIP customers, it has studied the pain points and excitement points of VIP customers' needs, and summed up the 1 edition of the business mode of the joint business that combines Internet thinking.

The company's responsible person said that the traditional industry's innovation and development should follow the trend, and we must turn over the past product thinking and change to the user centered Internet thinking. The new sales model will use the Internet thinking to enable consumers to have more participation and the ultimate experience, and make this experience better interact with the brand, thereby reversing the progress of the brand in products and services. In the future, Jordan will take the "Dynasty experience shop" as a model, and will continue to update, launching the 2 and 3 editions. With the idea of "fit, fit and match", we finally achieve the goal of creating high quality and fashionable life for VIP customers.

Pepe Bea Bea: stabilizing the team and opening up new markets in the North

"We will open up new markets this year, mainly in the northeast and northwest markets." For the development of the new year, Huang Shiyi, general manager of Zhejiang Pepe Bea Bea Garments Co., Ltd. has already had a new plan. He introduced that in the new year, with the maturity of the brand operation team and the large amount of preparations made by the company in the early stage, the brand was officially expanded from the South market to the northern market. This year, mainly in the northeast and northwest markets, all kinds of investment preparations are in progress.

Founded in 2003, "Bei Bei Yi Yi" is an old brand enterprise of children's clothing in our city. In recent years, through constant adjustment and efforts, there has been a steady team of franchisees in the consumer market in the south, and sales have steadily increased. Huang Shiyi said that in the past two years, especially in team building, employees have a very good sense of ownership and make themselves more confident in the development of the company. He said that the company went to work in the first month, and many of the employees went to work early. The first day of work was almost all staffed. The sense of ownership of the staff made themselves very excited, and the new year was full of confidence in brand development.