SWAROVSKI'S Great Grandparents: The Establishment Of Family Business

Nadja's great great grandfather, Daniel Swarovski, was born in 1862. When he was 21 years old, he founded a jewelry company with his future brother-in-law Franz Weis. He was inspired by inventor Edison and Werner von Siemens several years later, and applied for a motor patent, making crystal cutting technology more exquisite and efficient.

In 1895, they moved the company from Bohemia to Austria in order to avoid competitors and imitators.

Soon after, Daniel Swarovski and her brother-in-law and third partners rented a factory in Wattens town. From here, you can conveniently take the train to Paris's major fashion brands conveniently, and the rivers and snow covered hills next to them can meet the needs of hydroelectric power generation in factories. SWAROVSKI was born like this, and their earliest customers were Queen Victoria.

The most famous product at the beginning of the company was called "pierres taill es Du Tyrol". It was then a supplier of jewelry and fashion brands in Europe and the United States. It was also the first batch of VIP customers in SWAROVSKI, including Queen Victoria. At that time, the crystal dress of Paris fashion brand Worth Worth was SWAROVSKI.

During the first World War, under the influence of mechanical shortage, SWAROVSKI began to produce its own crystal polishing tools. After a few years, in response to market demand, SWAROVSKI set up its own high-end glass factory and added new product types. It started producing optical accessories, made binoculars, and produced lenses for sighting devices and binoculars. Now the Swarovski Optik still has a large market share.

During World War II,

Forced to stop production, thanks to the strong distribution system and sufficient inventory, SWAROVSKI's performance is booming in the US market.

In 1950, SWAROVSKI developed its brand.

We use crystal reflective characteristics to create reflective materials for protecting road safety.

Subsequently, the reflective material can be applied not only to lighting roads, but also to large screens and fashion salons.

Shortly after her death, she also developed a "Aurora Borealis" crystal cutting at the age of 63, so that the crystals cut out can reflect every color of the rainbow. Christian Dior is also one of the designers who later used this SWAROVSKI crystal.

Nadja recalls her grandfather Manfred Swarovski when she grew up, she often heard her grandfather talk about his experiences with Coco Chanel and Christian Dior.

Manfred has taken over the company since 1946.

That is to say, in 50 and 60s, the brand influence of SWAROVSKI in the public mind is gradually expanding. It is very difficult for the general public to remember the name of the family immediately. But it must be seen that when Marilyn and Monroe sang "Happy Birthday to Mr. President", John Kennedy was wearing a Jean Louis skirt with a 2500 SWAROVSKI drill.

The children of those years must have seen the costumes produced by SWAROVSKI in the wizard of Oz, as well as the SWAROVSKI elements in Audrey Hepburn's "Dragon Phoenix match" and "Tiffany breakfast".

The oil crisis of 70s, and the hippy and Bohemia winds, coupled with the economic downturn, have also affected SWAROVSKI.

But at that time, SWAROVSKI developed a new technology, HotFix technology, which allows the crystal to be directly attached to the fabric and precisely cut the zircon to achieve better drilling effect.

In addition, SWAROVSKI has also worked with Hollywood for a long time to provide crystal screens and crystal glasses for film production.

A little episode, Manfred, one day, he stuck an accessory for chandelier. This accessory looks like a small animal. This is the first product that is directly oriented to customers. It is also fashionable and suitable for making gifts.

After that, the products became the main business of the company. When 80 graduated from Nadja, he directly participated in the operation of the business. At that time, he also introduced the silver crystal model.

Later, SWAROVSKI entered the home decoration, expanded the lighting series, and customized products and projects.