High-End Market Has Been Hit By Wealth And Performance Decline

Many industries

Caught in the whirlpool of poor performance, the clothing industry has not been spared.

Yesterday's 2014 results showed that high-end brand FGN turnover fell by 43.1% over the same period last year.

At the expansion level of stores, the birds also changed their momentum in 2013 and contracted in most parts of the market last year.

The announcement shows that the turnover of FGN products decreased by 43.1% from 126 million 900 thousand yuan in 2013 to 72 million 200 thousand yuan in 2014.

For the decline in the turnover of the brand, the birds only give a simple explanation: mainly due to reduced sales.

In the industry view, "three heroes"

And other policies have a greater impact on the high-end market.

Erdos has also expressed the pressure on high-end sales in its earnings report. "After the new government took office, it formulated a more pragmatic economic development plan and reduced the growth target reasonably.

But in the short term, the adjustment of reform measures may bring some negative effects on the operation of enterprises, including the sale of high-end clothing and the decline of market demand for heavy chemical products.

Reporters learned from the official website of the rich bird, FGN brand positioning in the high-end, consumer groups located in the 25-40 age group of urban residents.

In contrast, AnyWalk, a brand with the same high-end position, performed better. Its turnover increased from 45 million 400 thousand yuan in 2013 to 50 million 500 thousand yuan in 2014.

As the main sales force of the company, the turnover of "rich birds" increased from 1 billion 772 million yuan in 2013 to 1 billion 857 million yuan in 2014.

Although the overall turnover has increased, the strategy of rich bird stores has shifted from expansion to contraction.

The announcement shows that as of December 31, 2014, there were 3144 retail outlets in 31 provinces, autonomous regions and municipalities directly under the central government of China, which fell by 215 from 3359 at the end of 2013.

From the perspective of the region, the number of retail outlets in 5 other regions, including North China and East China, has been reduced to varying degrees except for the 392 retail stores in Northeast China, including 95 in the southwest region.

This is in sharp contrast to the company's performance in 2013. In 2013, the number of retail stores in the above six major regions was on the same year-on-year increase.