Amoy Brand Before Listing Worries Industry Or Market Bottlenecks

A 150 yuan sackcloth skirt, a 220 yuan Han Fan full coat, the girls who love beauty, have now supported a brand of Amoy brands onto the road of listing. Yesterday, I owned Yin man. Initial language The brand of Guangzhou Hui Mei Clothing Co., Ltd. (hereinafter referred to as IPO) announced that it had won the 324 million yuan financing of Dongguan's clothing, and announced that it had already declared a plan to declare it. In addition to Yin man, Korean brands such as clothes houses, rash and silk fabrics are constantly being reported to be listed. According to previous reports, at least 10 of the branded merchants born on Tmall platform are preparing for listing.

　　 Yin man or Cheng Tao brand is listed on the first shot.

Yin man has got the highest amount of financing in the brand of e-commerce, and is likely to become the first enterprise to announce the launch of a specific listing plan in the Amoy brand. After rapid development and precipitation in recent years, Tao brand began to move towards the capital market.

The announcement shows that it has invested 324 million yuan in strategic investment to the Hui Mei Group, and the estimated value of the current round of financing is about 1 billion 300 million yuan. After the completion of the equity transfer and capital increase, the company will hold 25% of the registered capital of the Hui Mei Group and become the largest shareholder of the Hui Mei Group. The announcement also said that after the current round of financing, it did not affect Fang Jianhua, founder, chairman and general manager of the group, and its management team's leadership over the company's development direction and strategic decision.

The introduction of search for special investment, Yin man said that it is hoped that the future development of the brand online and offline channels, further enhance the brand development channels and resource integration capabilities and brand clothing market share. It is reported that in search of special has the "front line" brand of the next 1800 stores.

It is reported that after the completion of the transaction, Yin man intends to start the application on A shares immediately, and plans to submit the A share listing application to the China Securities Regulatory Commission by December 31, 2015. In addition, the announcement also revealed the financial data from 2012 to 2014, of which the net profit of Hui Mei Group was about 39 million yuan in 2014. Its sales are among the top three e-commerce platforms such as Tmall, Jingdong and vip.com.

　　 Amoy brand usher in the tide of listing?

Top of the list. Brand and Capital market is becoming more and more closely linked, which is regarded as a corroboration by the industry. Last year, Han Du Yi house became the first investment project launched by Huang Xiaoming, Li Bingbing and Quan Ren, "Star VC". Its founder Zhao Yingguang hopes to develop into 30 sub brands this year and continue to expand the scale.

Qiao Feng, former president of Tmall, predicted that the electricity supplier would gradually get rid of the image of "grassroots entrepreneurs" two years ago. The future Internet and electricity providers will not rule out the possibility of big enterprises. Tmall will train more business enterprises like Jingdong. In the industry, the listing is indeed the result of success. The rapid rise of the e-commerce platform led by Tmall has provided broad space for the Internet brand businesses. With the rapid expansion and clustering of businesses and the increasing volume of assets, the independent listing of free growth has become a predictable future.

　　 The history of the three generation of branded women's wear

South Korean clothing house: purchasing Korean clothing starts

Han Du Yi she was founded in Shandong in 2006. In 2008, it was transformed from Korean fashion to "Hanfeng fashion brand". Total sales in 2013 exceeded 1 billion yuan.

Cracking silk: selling Nepalese clothing in India

In 2005, Tang Feng Feng, the founder of the split silk and his sister Xiaofeng, opened a small Taobao shop selling Nepal's India dress. Then Xiaofeng proposed to his sister to return to the bank to make clothes. Back in Beijing, the sisters recruited several tailors to start producing "split silk" clothing. In 2006, the Taobao store was online. The sale in 2012 was over 600 million yuan, but it was not confirmed.

Yin man: cotton and hemp garments factory

Fang Jianhua, the founder of emann, first met Ma Yun in 2005, when Alibaba held the first online business conference in Guangzhou. As a small boss of a cotton and linen foreign trade clothing factory with 20 employees, Fang Jianhua immediately joined the Alibaba "honesty and communication" after listening to Ma Yun and finished the B2B business online. In 2008, the financial crisis caused foreign trade downturn. Fang Jianhua handed over her business to others and registered her own brand name "Yin man", which is the main brand of cotton and hemp. It is a wholesale and a Taobao store. In October of that year, Fang Jianhua cancelled the wholesale link and incorporated it into Taobao mall.

In September 18, 2014, on the day of Alibaba listing, Fang Jianhua made a high-profile package for the entire layout of a newspaper and matched a photo of himself and Ma Yun's right and left face.

　　 Viewpoint: the hidden worries behind the listing, most Amoy brands experience management and development bottlenecks.

"Now these growing up brands mostly enter the market earlier and get the opportunity of the market." Once responsible Tmall Huang, who set up an e-commerce expert, explained the growth of the brand giants. "From 2008 to 2010, businessmen in the Taobao mall got a lot of support from Ali, who was building the B2C platform. At the same time, Tmall was still a virgin territory. A large number of traditional brands did not enter, and there was no overcrowded traffic competition, so the Amoy brand got a lot of room for development."

"Rapid reaction speed, management mode different from traditional garment enterprises, interaction with customers, etc., Amoy brand has completely changed the original clothing industry." Huang Ruo told reporters that the value of the Amoy brand is worth affirming in the history of the development of the electricity supplier. "But the Amoy brand is also facing some hidden worries. Amoy brands now rely on Taobao and Tmall platforms for 80% of their sales. Too high a degree of dependence will bring certain risks to a listed company. At the same time, whether online or offline, clothing brands with sales exceeding 1 billion are facing bottlenecks in management, design concepts and so on.

For the collective listing of Amoy brands, some business people also believe that Amoy brands or have encountered the ceiling, from the capital market to seek exports. "For the Amoy brands that have developed rapidly from scratch to small to large scale in 35 years, most of them have gone through the process of getting goods from the market, processing small factories, establishing cooperative relations with many factories, and even building a small number of factories themselves. Compared with the traditional clothing industry, the Amoy brands do not have a perfect supply chain system, which leads them to go on the road quickly but with less stamina. Especially in the women's clothing industry that pursues quick response and flexible supply, the first volume is smaller and the return is faster. The degree of perfection of the supply chain directly determines how far the brand can go. One industry insider said.