The Quality Of Fast Fashion Needs To Be Changed.

Formaldehyde exceeds standard, pH value is not qualified, color fastness is defective, fiber content is not up to standard.

These are often the main factors of clothing brand on the quality blacklist.

The quality of clothing has always been the focus of public opinion.

Especially in recent years, some fast fashion brands have fallen into the "quality gate" and become the topic of consumers' Tucao.

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H&M and so on, blindly pursue "new" and "fast", and tend to be negligent in quality.

Fast fashion brands have been popular in recent years. The author also loves and hates them. They love their unique styles, quick updates and reasonable prices.

As we all know, fast fashion brands adopt the global unified logistics mode and the buyer system. Such a way lacks strict quality control links, as well as testing for China's standards.

Some fast fashion brands are only 14 days from demand research to design, production and sales to the shelves, and the quality control is not ideal.

Although fast fashion brands have set strict standards for their suppliers and will regularly review their implementation, there are still OEM enterprises who say that these brands focus only on processing costs, but not on product quality.

They often choose a number of factories to substitute, and the foundry enterprises compete to keep the price down, and the low price wins the bid.

More OEM enterprises say that they are highly dependent on international fast fashion brands.

A company official said that the profit of the entire foundry industry was very low, and in the past two years, with the increase of raw materials and labor costs, the risk of amortization could only control the cost of products.

Inspection of quality.

Generally, the products are checked at a certain proportion only in the delivery acceptance stage.

A person in the industry told me that the usual clothing inspection need 3~5 days, if unqualified, re inspection needs 7~10 days, for fast fashion brand, delay a day may lead to the product can not be on the shelf, affect sales, so the inspector often "open one eye, close one eye".

Thus, the "advantage" of fast fashion brands has become a main factor restricting the quality of products.

However, why do fast fashion brands dare to ignore China's laws and regulations "repeat crimes"? I believe that the weak punishment and low illegal costs are important reasons for some enterprises to "be fearless".

According to the current "product quality law", penalties for illegal enterprises are only 3 times less than the value of goods. Penalties are too low and there is still room for flexibility in operation.

According to the newly revised "consumer protection law", consumers do not buy it.

The main penalties for businesses are return, punitive damages with fraud and 3 times the amount of money.

In European and American countries, relevant consumer protection organizations have the right to organize arbitration for product quality problems. Illegal enterprises may face "sky high" compensation. Enterprises that refuse to fulfill their obligations may face severe punishment of "market entry".

In contrast, our investigation of quality is only "drizzle".