CHIC2015 Starts A New Posture And Reflects Its Own Value And Strong Pformation To Boost Brand Remolding.

CHIC 2015 will integrate the industry's achievements, integrate the resources of the world, channel the essence of the channel, gather forward thinking, deeply serve the exhibitors brand, and boost the brand's value reconstruction.

Leading change and reshaping value

CHIC2015 fully activated

March 18, 2015 - 20, the twenty-third China International

(CHIC2015) will be moved to the newly completed National Convention and Exhibition Centre (Hongqiao) in Hongqiao, Shanghai.

In the critical period of pformation and upgrading of China's garment industry.

CHIC insight, carding industry and market changes, in a new form to extend exhibition functions, improve service matching, complete their own value breakthrough, boost brand value remodeling.

Mission leads the industry forward.

In fact, in China

CHIC is always the first time to sort out the threads and guide the development of every key node.

In the past 22 years, with the aim of guiding the development of China's garment industry and promoting the development of China's clothing brand, CHIC has led the Chinese garment industry to achieve a leap over the years with its broad vision, forward-looking vision, rich resources and pragmatic services. It has witnessed and pushed the Chinese clothing brand from extensive operation to intensive management, from product competition to brand competition, from single brand to multi brand, and from the Chinese market to the international market.

In this process, CHIC itself has not only become the largest trade exhibition of clothing trade in Asia, but also has become a comprehensive trading platform integrating business negotiations, channel development, resource integration, market inspection, trend publishing, cross-border cooperation, international cooperation and capital docking.

At the same time, with the continuous improvement of the fashion of the exhibition, the integration of cross-border resources in various fields of culture, art, creativity and technology has made CHIC the focus of attention in the fashion industry and even in the society.

"For more than 20 years, CHIC is commendable. It has always been committed to seeking" essence "and" changing ".

"Essence" is reflected in its continuous development towards specialization, trend and internationalization. "Change" is reflected in its advocating of "innovation", "creativity" and "creation", thus promoting the pformation and upgrading of the whole industry.

Wu Zhize, chairman of the news bird group, has a close evaluation of CHIC, which represents a lot of CHIC's brand growth.

At present, new technologies such as big data, social networking and mobile Internet are changing people's way of consumption and lifestyle, but also changing the way of production and operation of enterprises.

China's apparel industry is entering a new era of change.

In the next ten years, it will be a critical period for the pformation and upgrading of China's garment industry, and it will also be China.

Ten years of brand integration into the international arena.

Standing at a new historical starting point, Chinese garment enterprises urgently need to rebuild their core competitiveness through product innovation, cultural shaping, organizational change, supply chain optimization, international resource integration, business model innovation and experience shop upgrading.

In the critical period of the pformation and upgrading of China's garment industry, facing the new needs of further upgrading and development of the brand, CHIC combs the new changes and new demands in the adjustment and upgrading of the industry through the reflection of the high-end wisdom and the practical problems. In 2015, when moving to Shanghai, it redefined and divided the exhibition area with a completely new image, improved the matching degree and effectiveness of the service with new functions, deeply explored and expanded the new value of the exhibition, and gathered various advantages resources in various dimensions to meet the personalized and diversified needs of the brand development in the new era.

Transformation, boosting brand value Reengineering

Every year, the planning of CHIC's exhibition area coincides with the adjustment trend of the whole Chinese clothing industry structure and the demand for the development of the brand. This year is no exception.

According to industry change and brand demand, CHIC2015 will be divided into two major regions, namely, professional category and special exhibition area, and on the basis of it, it will be divided into 12 professional exhibition areas and an independent exhibition.

The professional category is the most important part of CHIC2015. It is made up of 8 professional exhibition areas, including men's wear, leisure sports, women's wear, children's wear, leather fur, feather clothing, clothing accessories, supporting resources and so on.

The special exhibition area is composed of starlight world, link future, design power and ODM intelligent production area.

Among them, starlight will be one of the key features of the exhibition area, and China's market influential brands will be invited to participate.

Here we will assemble new models, display new ideas and exchange new ideas.

CHIC organizer will strengthen the deep communication and docking between market brand and high-end commercial channels, overseas expansion partners and financial investment institutions, bring business resources matching high-end brands, and achieve further optimization and upgrading of channels.

At the same time, the brand can be leveraged by the trend of publication and other means.

The right to speak and the promotion of market power.

Linking the display and promotion functions of future exhibition area is an exchange space full of sense of experience.

It is planned by the new concept of concept pmission + service solution, providing a multi-dimensional platform to increase contact with the audience.

The most cutting-edge technologies and achievements related to the development of garment industry will be gathered here.

At the same time, specially designed seminars, small sharing sessions and other activities will create an ideal space for view sharing and product promotion, and help enterprises display the latest and most leading ideas and service programs.

The design strength exhibition area will be invited to be independent at home and abroad.

The designer's office and studio show the latest product design and concept.

CHIC organizer will display their design talents with concise and self-help exhibitors. Through the "through showroom", the live show, the new fabric site design and other interactive tools, we can create a wide range of contacts between the elite designers and fashion brands, fashion buyers, retailers, investment institutions, suppliers and other cooperative resources, and turn innovation into commercial value.

ODM Chi Chi exhibition area will be equipped with rapid response, micro supply, flexible production and other service systems, including intelligent processing, characteristic processing, high-quality ODM of various categories, and so on.

Through the latest processing, design and R & D level display, enterprises will achieve commercial docking and cooperation with many exhibitors and garment brands.

The CHIC- trend brand exhibition has been held in Beijing for three consecutive sessions. In 2015, it will be included in CHIC for the first time in the form of "exhibition in the exhibition" and will become the most passionate and interesting front zone of CHIC with a richer combination of tide and ecology.

The CHIC- trend brand exhibition will present the trend clothing and fashion brands at home and abroad, the trend crossover products, and all kinds of fashion lifestyle brands. It will bring an alternative trend to cater for the young market, win the difference competition and advocate the trend culture.

It is the core of CHIC's efforts to promote trade in all kinds of exhibitors.

In view of the demand for brand commerce, CHIC continuously expands the information of distributors, and optimizes and optimizes the resources of department stores and shopping centers, as well as the excavation of electronic business platforms, buyers, multi brand stores, financing mergers and acquisitions, and the absorption of cross-border cooperation resources.

At the same time, CHIC also organizes channels for docking, such as shows, business forums, pairing sessions and other activities to facilitate the aggregation of different customer groups to ensure accurate docking between exhibitors.

Meticulous overall planning, comprehensive upgrading of service system, practical and effective related activities, green economy exhibition concept, professional quality.

The partners will create a new exhibition atmosphere and experience for exhibitors and professional audiences.

A brand-new industrial ecosystem circulation system is quietly forming.

In 2015, CHIC will integrate the industry into the resources of the world, gather the essence of the channel, gather forward thinking, deeply serve the exhibitors brand, and boost the brand's value reconstruction.

In the past, CHIC witnessed the dribs and drabs of China's clothing industry. In the future, CHIC will continue to upgrade and navigate China's garment industry. In the same spring, different locations, let's participate in and feel the power of change of CHIC2015 release.