Li Jianbo: 2015 O2O Pformation + Entity Store Pformation

Review and summary in 2014

First of all, let's look back at Yonghui's work in 2014 in terms of integration, pformation and innovation.

First, in terms of integration, whether it is cooperation with dairy companies or cooperation with China, this is a very important integration case in the retail industry. At the same time, our integration in the upstream supply chain, such as Moutai liquor and Australian agricultural products, direct acquisition of commodities, are all important initiatives of our company in 2014.

The second is pformation, summarizing Yonghui's pformation. We must know about four aspects.

In 2014, we added Bravo (Yonghui supermarket green label shop); we opened Fmart (Shu Yonghui) in Shanghai; we formally launched the micro shop, formally moved from the line to the next line; we made preliminary research in the physical store's experience pformation.

The third is innovation. Last year, we made innovations in terms of equipment, marketing and format.

Food Plaza is an innovation for us. Every old district and new store has many innovative elements.

Looking back at 2014, we have opened 51 stores altogether. Our five main tasks are: data driven and institutionalized; supply chain optimization and upgrading; comprehensive improvement of benchmarking shops and loss shops; organization optimization and capability upgrading; and innovation of new business forms.

From the whole year, I think that in last year's management, it is quite ideal that we are using the same language to communicate in all major areas and various departments. We are all strengthening our executive power. We are doing some innovative exploration. Although we are not doing so well in some places, we are making progress every day.

Finally, let's talk about the company.

And employee relations.

Last year, through the Charity Federation, the cross society and the local civil affairs, we donated a total of 40 million.

Besides, we have to serve the consumers well, we must serve well and take good care of our employees. Corporate culture construction and staff activities are very important for our future development. From 14 years, we believe that these activities are very effective except reducing the turnover rate of employees.

Overall, in the past 14 years, we have many places to improve. There are many places where we can't do enough. But I believe we are making progress every day.

2015 Yonghui key tasks:

Executive grasp now

Innovation determines the future

Change drives development

In the process of strategic pformation, we must have

。

(1) the new ten years, new Yonghui, a new leap forward

2015 is the fifteenth year of Yonghui. If it is divided into two big stages in 2020, then from the first fresh supermarket in 2010 to 2010, it is called the rise year, from 2011 to 2020.

In the first ten years, we rooted in Fujian and expanded elsewhere.

From Fujian to Chongqing, Beijing and Anhui, by December 2010, it successfully listed on the main board of Shanghai. The most basic management accumulation, mode accumulation, team accumulation and cultural accumulation in the first 10 years laid a good foundation for second Phaeton ten years.

The second ten year division can be divided into three stages.

From the steps of strategy and management, 2011-2013 years are the basis year and 2014-2016 years are the pition years. There is a consensus in the communication with colleagues. In 15 or 16 years, if we can seize the opportunity pformation, we will have great room. If the pformation can be smoothly promoted, 2017 will be another great development.

In the basic year, 2011-2013 years have basically done two things.

The first is the layout of the whole country. In the past 3 years, 12 new provinces have been newly entered, and more than 50 stores are open each year. Second is to build up the backstage, do well in internal work, and attach importance to the training system, sharing center, logistics system and information system. These basic management and backstage management are very important tasks.

In the 2014-2016 year and the year of pformation, a very important matter in 2014 is the formation of a basically unified consensus on several aspects of pformation. It is summed up by four pformations in one center.

The so-called center is centered on customer thinking.

The four pformation refers to supply chain pformation, Internet pformation (O2O pformation), entity store pformation and organizational pformation.

All pformation must serve consumers.

The first is the supply chain problem, the supply of goods should be more enriched, and the private brand, the global commodity and the local characteristics, accompanied by the improvement of consumption level and demand, and the products that need to provide upgrading and upgrading of consumption. The flattening of supply channels is to try to go to the intermediate links, and to promote the pformation of supply chain with the help of industrialized thinking. The system should regulate the entire supply chain system with data pparency assessment, and use the industrial thinking to build the central kitchen and logistics system in the big backstage system, so as to realize the upgrading and pformation of the future supply chain by industrialization and standardization.

There are several key words in the pformation of supply chain: data and system.

The first thing we did last year was data driven and institutionalized. This year, we must continue to focus on data driven and institutionalized construction.

The second key words are: win win; the third is the ecosystem.

I believe we will have a deeper understanding of these key words.

The second is the pformation of the Internet.

We have to serve the existing consumers well, and the household consumption is household.

Another important area is enterprise customers. We have to break through and develop.

From the point of view of commodities, how to integrate the existing supply chain, including some product advantages accumulated by the supply chain, whether it is physical stores, or PC terminals and mobile terminals, we need to better understand consumers, organize commodities, and reach consumers through channels.

The third is the pformation of the physical store. Starting from the second half of last year, we saw the consumer's demand for physical store experience. Consumers need to return to the real world and need family experience and shopping. From July 2014, we began to explore the experiential shop. In the process, we found that many enterprises are also trying. This year we need to accelerate the pformation of the physical store.

In the pformation of physical stores, we should focus on three key words: high rice efficiency, good quality and excellent experience.

The fourth aspect is organizational pformation, big enterprises are sick and rigid, too many blocks, too many levels, lack of innovation, and hope to create a flexible and simplified organizational structure to adapt to the fast and flexible development requirements. Organization design, pformation and flattening must focus on flexibility, simplicity, efficiency, assessment of cadres and flow of personnel. This is a very important matter for us.

In the past two years, our "partner mechanism" has been fully developed from the pilot to the end of this year, and we will continue to deepen this year.

From the above mechanism, we should create a good performance mechanism to mobilize employees.

Therefore, the partner mechanism is also a very important link in organizational pformation.

If we have one center and four

If I can do it well, then I believe that from 2017 to 2020, we will be another great development year.

(two) interpretation of "innovation and change"

Innovation, we must continue to innovate, only innovation has the future, but only innovation, no courage to change, no change in the way, no consensus of change, innovation is not going to land, innovation must rely on reform and landing, change is difficult, why many enterprises stressed that it is because he has risks, there are many problems that need to be overcome by everyone's efforts and wisdom.

What words can be used to express clearly what changes can be made?

Why change?

Yonghui is fifteenth years this year. We are still a very young company. I hope that the company is a vibrant, passionate company that can not be old, and can not be a veteran company. So we must innovate and change.

The time of change is also very important. Today, the time for change is coming! So the theme of the annual meeting is "innovation and change".

(three) work ideas for 2015

Customer thinking: the establishment and application of the new membership management system, consumer behavior analysis and marketing promotion, and the improvement of customer experience.

Supply Chain Transformation: promote data driven supplier assessment and integration, and deepen global purchase, direct acquisition and OEM sales promotion.

O2O Transformation: force mobile terminals, develop registered members; design, optimize and build e-commerce logistics and distribution service capabilities; set up the basic team needed by the electricity supplier.

Entity store Transformation: data driven store design, new store structure and display, store experience elements exploration and development.

Organizational pformation: the reserve, screening, upgrading and rotation of talent echelons; the continuous deepening of partner mechanism and the optimization of organizational structure.