Jingdong Flash Purchase Will Be Fully Self Operated Mode

Jingdong flash purchase channel will open a comprehensive self run mode.

According to relevant personages, Jingdong flash purchase channel will take all the brands purchased and supplied by Jingdong itself, and then distribute through Jingdong's own logistics.

at present

208 brands have been introduced into self purchase commodities, mainly in women's clothing and cosmetics.

On the choice of brand, Jingdong said it would strictly select the existing brands in the market, among which famous brands, international brands and

The missing brand is the main direction of choice, among which Chanel, CK, Clinique and so on have been incorporated into proprietary products.

It is understood that Jingdong started from the self market, self run.

Market share is at the top of the list. Liu Qiangdong said earlier that Jingdong has strict system processes, which can check and control fake products on the platform through self operation.

Previously, Jingdong flash purchase channel was almost the same as vip.com's business model, and it also had fierce competition in the branding industry. Even the branded traders had disclosed that they had received the "two pick one" requirement.

However, according to feedback from some businessmen, its sales volume in Jingdong flash sale is far less than vip.com's.

The Jingdong flash purchase uses the proprietary mode, obviously trying to use its advantages in logistics to compete with vip.com.

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Chanel's price adjustment also released the net signal.

Bruno Pavlovsky, President of Chanel fashion department, announced the price adjustment strategy overseas. The new pricing strategy will help the brand to step out of online sales, and implies that the group needs at least 18 months to two years to develop a global powerful function.

The price of luxury goods will be reduced to a net, which will refer directly to the market place of luxury electric business.

"Previously, luxury brands such as Chanel have been excluded from e-commerce, but they may cooperate with professional e-commerce platforms in the future." Sun Yafei believes that platforms that are consistent with brand positioning and tonality are more likely to get the authorization and cooperation of luxury brands.

Industry experts say that the risk of market shock will be smaller if we have more voice in the supply chain.

And Tmall, the biggest e-commerce platform in China, is trying a more direct way to attack the luxury supply chain.

Ma Yun met with Italy's prime minister and Minister of economic development in Rome in recent days to win the "overseas purchasing" of Italy luxury Prada, Armani and other brands, and to sell the European commodity parity to Tmall by cross-border e-commerce.

Tmall responsible person told the Beijing Commercial Daily reporter that "will enable Chinese consumers to enjoy the services of global parity" without leaving home, and will gradually cooperate with Royal Mail and Australia Post in cross-border logistics.

Zhou Ting believes that Tmall's massive entry into luxury goods is bound to further affect the living environment of vertical electric providers.