5 Principles Of Location Selection For Children'S Wear Shops

　　 Children's wear The location of shops is no exception. The location of terminal stores has always emphasized "one step to three cities". The site selection of joining shops is the first step to develop terminals. There are 5 basic principles to follow:

As the saying goes, "one shop for three generations", how to choose a site is the most important. Considering a large environment is a prerequisite for investors to choose in a local market. Otherwise, a shop will not only support three generations but become a three generation one shop. Understanding the general planning of a city is a long-term vision for future development, so as to locate the future pattern of the store in the market space.

In a region with high population density, the scale of shops can be expanded correspondingly. In areas with high population density, the proximity to commercial facilities can increase the frequency of shopping; and areas with low population density Attractive force Low, and the number of customers coming naturally is also low.

All of us are Consumer But there are many places where consumers are more suitable for opening stores, and we need to further analyze the law of passenger flow. First of all, we need to know the age and sex of pedestrians. For example, 20 year olds, they may be customers of fast food restaurants, but they will not be customers of children's clothing stores. Secondly, we need to know the rush hour and the sparse time of pedestrians, and then we should know the purpose and duration of pedestrians.

The traffic condition near the store will affect the quality of the business to a large extent. In general, children's clothing stores choose not only in commercial streets, but also near schools and playgrounds, and even locate the location of the shop on the commuting route. During the working hours, people are busy with work and usually engage in purchasing, eating, leisure and other consumer behavior when they are off duty.

Generally speaking, sales are usually restricted by a certain geographical scope, that is, goods generally have relatively stable business circles. Different shops have great differences in the shape and scale of their trade area because of the different types of goods, topography and regional scenery, scale of operation, traffic conditions and customer level. So shop selection.

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The suitable store location is one of the victorious colourful chains of the underwear chain store, which is related to whether the shop is profitable or not. The following ten siting elements are supplied by the old students of the president of the man's underwear company.

First, the preferred way to travel enthusiastically is less expensive than the rent at a warm location and a much less source of tourists.

Two, one of the details of the shop on the way to Ru: what kind of area to go, whether the crowd is your target group.

Three, location should not be considered only for location but not for competition. If you are surrounded by dry field electricity, and you start underwear shop, this is not sure; if there are many clothing shops around, you dress, so that you can drive each other, it is very harmful.

Four, goods must be grasps together. There are more than five underwear shops around here, and you also make underwear. Your products must have characteristics, take the differentiated route, and brand reputation, otherwise it will be hard to discard.

Five, if you are a popular leisure brand, you can consider connecting the first tier business circle to facilitate the increase of customer attendance; if you are doing a common market, you can consider running in the secondary business circle to reduce the amount of money and other costs.

Six, if your shop address is on the Trade Street, the shop in the middle of the street can not be asked. The fruit will be more expensive than the three. When she reaches the lap, she may be tired, hungry or have a long time to go.

Seven, the surface of the bunk is also very important. In the north, customers prefer to walk on the sunny side of the street, and there is less traffic on the shady side. For businessmen, the total rent is two times the turnover on both sides of Ma Road.

Eight, medium and high level father's clothing is the first choice in the middle of the shop.

Nine, the quality must be opened at the place where the most crowded guest is or near its place. Due to the poor location of the store, 30% transactions will be lost. This is related to the fixed line. If the customer can walk to this corner, then this point will be a guest.

Ten, site selection should be considered whether the passenger route will be intercepted by competitors.