5A Rule Is The Core Of Location Selection Technology For Clothing Shops In Commercial Shops.

The development of chain store business has gradually formed a new unique marginal discipline, which involves professional knowledge in business operations, law, finance, engineering, information management, public relations and project management.

Scientific use of shop clothing shop location technology to select commercial clothing shop is the primary content of store development.

Shop location technology contains many specific contents. The location of clothing store will also face various practical situations during its operation.

How to seize the fleeting opportunities in various factors?

As long as we grasp the quality and basic attributes of the location of the commercial clothing store, we will be able to choose a satisfactory clothing shop site efficiently and with high quality in a variety of business facilities.

The purpose of location selection of clothing shops is to facilitate consumers.

Whether shopping is convenient or not is often an important factor for consumers to choose businesses, especially when the commodity and quality and price of each business tend to be similar.

Therefore, in the location of clothing stores, everything should be based on the consumer's standpoint and focus on making consumers feel convenient in shopping.

The convenience of consumer shopping has become the first characteristic of retail commercial clothing shop location, and is also the primary criterion for judging the location of clothing store.

Consumers' appeal for shopping convenience is throughout the whole process of shopping.

The whole process is not just from the beginning of consumers entering the shopping mall, but from the starting point of the consumers (mostly for their place of residence or work place).

In order to ensure that the location of the selected clothing store can meet the convenience demand of consumers, the shopping process can be divided into five stages in series. In order to find out the corresponding convenience requirements of consumers at each stage, the analysis and research are carried out in order to find out the conditions and standards to meet these needs.

The 5A rule is the "convenience rule".

"A" is the English prefix of Advantage (convenience) alumni. Because the basic content of the rule of convenience contains five levels of convenience, the convenience rule is also known as the "5A rule".

The 5A rule is mainly applied to the location of a large retail business clothing store for a city or region.

The basic idea of the 5A rule is: consumer oriented and consumer oriented.

Provide full process convenience.

Consumer oriented, we must stand in the consumer's position for the sake of consumers, make sure that the location of clothing stores is "why to do"?

How to do site selection work?

The 5A rule is the core of location selection technology for clothing shops in commercial shops. It mainly involves five aspects: 1, traffic convenience; 2, confirm convenience; 3, approach convenience; 4, access and convenience; 5, purchase convenience.

Focusing on these five aspects and taking shopping convenience as the main line, the 5A rule includes all the main links in the location of shop clothing shops, which provides a basis for determining the standards and indicators of clothing store locations.

It means that the expected number of consumers can conveniently get to where they are located.

The research on the convenience of pportation is based on the expected quantity of consumers, and the expected quantity is derived from the investigation and analysis of the distribution and consumption level of the surrounding population.

Different businesses in the same area or the same business in different regions, the number of consumers may have different expectations.

For large retail businesses, the expected number of permanent residents in the effective business circle is generally less than 200 thousand.

The study of pportation convenience mainly involves the convenience demand of consumers for traffic time consumption, and thus extends the convenient demand of consumers for different modes of pportation and different traffic routes, as well as the influence of some natural barriers on convenience.

These include:

Traffic time consumption: for a large supermarket, one way is 5 minutes - satisfactory, within 10 minutes - yes, 15 minutes - barely.

Mode of pportation: self driving, taxis (taxis), buses (buses), bicycles and walking.

Traffic roads: main roads, main roads, branches, loops, expressways, viaducts, highways, one-way streets and pedestrian streets.

Natural barriers: railways, rivers, closed roads, walls, hills, factories (hospitals), parks.