How To Solve The Problem Of Movement

For many sports brands in children's clothing market, Dai Zhijian also thinks, "children's wear in the fashion sense, color is relatively high demand, very diversified, but sports clothing brand intervention in the short term is difficult to break out of the properties of sports supplies."

In fact, this kind of mark is in sports brand.

It is particularly obvious.

For example, Anta's current children's clothing is mainly concentrated in the field of children's sports products.

They launched a series of children's sporting goods.

"We once had the same problem. No matter how we did it, there was always a shadow of movement."

The operator of a sports goods brand children's clothing has admitted to reporters.

There is also a problem in children's clothing, that is, the way of operation is similar to the sports brand, which is a short board for children's clothing of sports goods brand.

"If you don't exercise,

Children's clothing is difficult to play.

Cai Chunmiao, a trade personage with more than 20 years of experience in the children's wear industry, told reporters that these brands need to creep slowly to change the present results, and children's clothing is out of the shadow of sports.

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"There will be subversive changes in Xie Bai".

Tong Minqiang, chairman of Xie Bai group, told reporters that there will be the most fashionable life center in Hangzhou.

Hang Da, like a "big man", will enter the period of adjustment after marriage and continue to change.

If you have a VIP card of Hangzhou Tower, you can fully enjoy VIP service in the future, and vice versa.

Because both sides of the about one hundred thousand member resources will enter the state of full circulation.

The scheme is currently in the pipeline.

Reorganization is a matter inside the enterprise, but the changes brought about are in touch with consumers.

After marriage, the new hundred group will have five stores (Hangzhou Tower shopping mall, Hangzhou Jie Bai shopping plaza, Hangzhou Jie Bai Lanxi store, Hangzhou Jie Bai Yiwu store, Hangzhou Tower 501 City Square), its influence will not be comparable to a single store operation.

In addition to membership resources, brand and supplier resources, marketing resources, information resources, consumer card resources and human resources will also be shared.

All resources will be allocated in the strategy of "one main industry (department store), one platform (listed company) and one extension (project)".

It is possible to enter the Hangzhou Tower if you have made a good brand. If you apply for the job of Hangzhou Tower, you may also go to work. But for the consumers, you can get a matching discount in the shop, and marketing linkage is not impossible.

But the ambitions of a pair of newcomers are more than that. They want to create new business models.

Because of the impact of the Internet, shopping malls in Hangzhou have been tough in recent years.

"We must learn the Internet + mode.

The business layout is driven by consumer demand.

In the past, we thought that consumers' consumption concept was life, shopping and enjoyment, and now they are enjoying, living and shopping.

In the future shopping mall, life will become the dominant factor of consumption.

For example, New Zealand consumers who are particularly fond of LSE supermarket can not buy milk.

So he kept the money in the counter, and when the milk arrived, he asked the clerk to buy it for him.

In fact, this is the desire to drive life, in this process, to complete the packaging of goods and services.

Why don't we introduce more life oriented and detailed services? "Tong Minqiang said," in the future, shopping malls are no longer just shopping malls, but life shows, people are shopping in order to live. "

If the changes in VIP cards and other things are soft, then the new group of "IN" goods for Hangzhou people will come.

The biggest change is to solve the hundred new Wah Yuen.

The goal is to become Hangzhou's most avant-garde, the most quality flu flu shopping malls.

Tong Minqiang introduced a hundred new look: "the three buildings will be named A block (New Century), B block and C block (New Wah Yuen).

A seats and B seats will be partially adjusted, for example, the first floor of the B block, the HM flagship store with 3000 square meters, and the 1400 square meter UR flagship store will be settled. There will be the first personalized cinema on the six floor.

And C new yuan will become the most popular white-collar of 20~35 years old.

Soon after, she may be like this: the door is an open West Point production house, the West Point master is concentrating on creation.

When you walk to the atrium, you will see a huge flower market.

Behind the flower market is a quiet coffee bar. You can choose to smell the flowers here and spend a slow afternoon.

Look around, both sides are delicious food.

On the one hand is the world's top chocolate, Australia's most artistic tea house, exquisite Japanese sushi; on the other side, it can be "moving" food, this "move" refers to interaction.

Either choose to eat now, or let the chef help you rough it and bring it home.

Tong Minqiang disclosed that at present is making the plan, smoothly, then will start the pformation plan in April, strives for the end of the year to "change" to welcome the guest.