Layout And Design Of Clothing Store

Customer centered and customer service is the core of clothing brand management.

Therefore, the clothing brand store design should study the psychological characteristics of customers, and adapt to it, to provide customers with the most suitable environmental conditions and the most convenient service facilities, so that consumers are willing to shop and can visit the shopping items comfortably and conveniently.

The channel design of stores should consider the convenience of consumers to walk, browse, and purchase commodities, and at the same time, we should consider creating conditions for consumers to pmit information and interact with each other.

There are three types of people who enter the store: consumers who have definite Purchase Motives, customers who have no definite motivation to purchase, and customers who have no motivation to purchase.

Customers who have no explicit motivation to purchase have no specific purchase plans before entering the store, while those who have no motivation to purchase do not intend to buy any products at all.

They are entering the store.

After that, we can see that many people are buying some kind of commodity, or they see some commodity that they already want to buy and haven't met for a while, or see some special feelings, or see a new product related to their knowledge and experience, thus creating demand desire and purchase motivation.

The desire to purchase these two types of customers is retail enterprises.

One of the important contents of management, and the emergence of this desire and motivation, is to a large extent the consumers in and out of stores.

It is the core of the management of retail business to focus on consumers and serve consumers.

Therefore, the retailer's store design should study the psychological characteristics of consumers and fit in with them, so as to provide consumers with the most suitable environmental conditions and the most convenient service facilities, so that consumers are willing to go to shops and visit shopping items comfortably and conveniently.

To achieve this requirement, we must study the relationship between store store design and consumer psychology.

Through the study of store store design and consumer psychology, mastering its rules, making the store store design adapt to the psychological characteristics of consumers, thereby expanding the sales volume of goods, not only meeting the needs of consumers, but also achieving better economic benefits for enterprises.

Retail store design is closely related to consumer psychology.

People's psychological phenomena are varied, but they can be divided into two categories: psychological process, cognition, emotion and will, personality psychology, psychological inclination of personality and psychological characteristics of personality.

Every person's psychological activities at any time are the psychological activities of these two kinds of psychological phenomena, which are integrated into a whole. These are the results of the interaction and interaction of these two psychological phenomena.

Therefore, before designing retail stores, we must understand and grasp the influence.

The psychological activities of buying behavior, understand and grasp the characteristics of consumer psychology, and adapt to it, achieve the best design results.

The retail store design mainly includes sales site layout and design, channel design, (artificial) daylighting design, merchandise display design and scenic spot design.

The layout and design of the sales site should be based on the premise that the consumers can visit and purchase commodities, and facilitate the display and sale of goods.

The sales site is made up of a number of different types of cabinets. The layout and design of the sales site is a reasonable arrangement of the location of all kinds of commodity cabinets in the store. This is an important job in designing the selling site.

Managers of retail enterprises should use the layout and design of sales sites as a means of creating sales, not just selling them.