Bosideng Is Actively Coping With The New Normal Of The Clothing Industry.
Under the background of the "new normal" of China's economy, enterprises need to have the confidence and determination to seek breakthroughs in breaking through themselves and spanning new students. They need innovative models to improve their operational efficiency, and the products with the best cost performance need to meet the needs of the market and consumers.
Bosideng International Holdings, a leading clothing brand in China, announced yesterday that it will pform its fine retail terminal operation to seize the mobile phone in its 2015 men's clothing brand new product order meeting.
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Opportunities brought about by Internet thinking and consumer thinking lead the pformation and development of enterprises.
According to the AQSIQ assessment, 2014
Bosideng
The brand value is 19 billion 749 million yuan, ranking the whole country.
Textile and garment industry
First place.
But the clothing industry is entering a new period of pformation and development.
Bosideng will also carry out a series of drastic reforms in the new year.
According to Gao Xiaodong, general manager of Bosideng Menswear, this year, enterprises will actively introduce SPA mode, vertically integrate from manufacturing to retail, achieve the best combination of goods in Direct stores and franchisees, increase the competitiveness of terminal retail, and focus on product research and development, and strictly develop products according to brand positioning and commodity planning.
In addition, we will strengthen the service of the terminal market, constantly improve, optimize and enhance the decoration image of the store, and increase the shopping experience of consumers.
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With the approaching of Beijing Athletics World Championships, China's track and field also ushered in the golden year.
China's leading sports brand PEAK will take this opportunity to force the field of track and field and running.
As the first national competition to meet the track and Field Championships, the 2015 national race walking Grand Prix (Beijing Railway Station) opened today in the east of the bird's nest lake view east road.
As an official partner, PEAK has provided professional training equipment support for the staff and volunteers of this competition.
The national race walking Grand Prix gathered in 2012, including the London Olympic champion Chen Ding and other 300 domestic masters to compete.
Wang Dawei, deputy director of the track and field management center of the State General Administration of sport, watched the competition on the spot. "At present, the number of Chinese race walkers is increasing every year. Many young people are involved. We have set up 30 bases in the country to promote the development of the race walking project.
Thank you for sponsoring the brand of this competition. "
In 2014, PEAK, as the official partner of the 2014 IAAF World Track and field challenge (Beijing Railway Station) and "Ai run Beijing", launched a new generation of running shoes "Yue Yue two generation", which has been widely loved by runners.
In early 2015, PEAK was also the official partner of the European indoor Athletics Championships, providing professional athletes, professional athletes, and staff with professional competition, training and living equipment.
"With the rise of running sports, running products have become the second best selling category of PEAK's basketball category."
PEAK CEO Xu Zhihua said, "next, PEAK will interact with track and field enthusiasts through a series of world top track and field events and mass running activities to understand their immediate needs and make them better experience PEAK's professional packaging."
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