Warm Birds Create The "DNA" Press Conference Of Chinese Brands.

"The first appearance is amazing," followed by the 2014 China International Fashion Week, after the warm bird debut, the 2015 autumn winter China International Fashion Week, warm birds again struck their wings. Recently, Beijing Hotel, warm bird senior clothing conference launched its debut. The faces of the world's imitation weaving chiefs are gathering again. An "advanced world tour" is the theme of the senior fashion show. 30 supermodels deduce warm bird brand Italy Designer's advanced garments.

This is w&f bird The second time on the stage of China International Fashion Week is also the second time for people to remember its amazing performance. This conference is not only the designer's comfortable and free attitude in the design, but also highlights the international impression of Chinese brand.

The 2015 autumn winter clothing series brought by this warm bird continues the comfortable and free attitude advocated by Italy designers, creating a concept of "traveling fashion". From Church of Duomo to Tower of London; from Eiffel Tower to Eiffel Tower; from Beijing to China; from Europe, America to Asia, through modern international cities, every place leaves a perfect fusion image of clothing and architecture, which is a journey of costumes, not just characters themselves. The collision between fabric and leather, the combination of color and environment, and the combination of design and art. The designer uses the link between city and architecture and clothing to express a free and relaxed "global tour" on the road.

This season, women's wear, designers bold launched an unprecedented pink department, with purple and dark blue collocation, in the display of feminine beauty and at the same time add a kind of charming, this is a bold attempt for the warm bird products, I believe you will remember the delicate pink on the show. The application of fabric is more focused on the application of double faced fabric than the previous season. The important characteristics of the garment made of this fabric are light, thin and good thermal insulation, which makes the wearer more soft and comfortable, and the process requirements are very difficult. All of them are made by hand. More fur is used in style. collocation It is also equipped with brand logo LOGO scarves, bracelets and crocodile bags to create women's elegance and beauty.

For men's wear, this season focuses more on leisure and sports elements. For the first time, bright blue and rose red colors are used, combined with traditional dark blue and black, bright and not Zhang Yang, showing the fashionable ideas of mature men. The richness of accessories is more attractive to men while satisfying functionality. Baseball caps, knitted caps, all kinds of colored leather gloves, geometric scarves, scarves, glasses and shoulder bags, each is a must for men. And in the dress matching, this season even more admired the way of multi-storey overlay, different colors and accessories mix and match, let the gentlemen go everywhere is the focus of street shooting.

This season, please be prepared to join the warm birds on the world tour, so that fashion has been on the road.

On the stage of the press conference, the super high value model lineup matched the warm bird costumes of this season, bringing a feast for the neon. The stage of the conference, gathered from the top fabric suppliers in Europe, is proud to witness the remarkable achievements of the brand in the past 20 years. Miss Liu Fangfei, the famous host of CCTV and the help of miss Li Ai, now China's cross-border "goddess", made many enthusiastic applause on the scene. The Fashion International Ai was holding hands with the warm bird for the first time, talking about fashion and feeling the international customs brought by warm bird clothing.

The "new clothing aesthetics" created by the warm bird brand is praised by the industry as the classic of clothing aesthetics (namely, finding the best balance between beauty and comfort). The warm bird brand's ability to integrate the world's top supplier resources has been well known in the last fashion week. In the past ten years, with the internationalization of Italy team cooperation, the R & D center in Milan has been established, insisting on the establishment of its own factory, and the integration of research, production and marketing, etc. This series of initiatives to do is to change from the clothing itself, to create the DNA of China's own brand, so that the world can identify the Chinese brand and bid farewell to the era when China has no "international brand". And these not only from the design, fabric, technology and other details to pay attention to the one to show, but also to integrate into the culture, into life, from a pattern design, a dyeing method, small to a button, are the unique impression of the design team created. Only by "innovative design and independent research and development" can we build the sustainable development of China's apparel industry, so as to bring up the Chinese brand DNA supporting the rise of Chinese national garment enterprises.