How Does Chen Li Make The Overall Display Plan?

The development of accessories is usually done by fashion designers, but many domestic fashion designers do not have such ability and energy. If the company does not have a special department responsible for accessories development, this work should be undertaken by the display department. As for the reasons, one sentence can be summed up: "a clever woman can't make bricks without straw." Without accessories, it is difficult to make a good display. Imagine a set of dark colored business suits. If you don't have such accessories as brooches, scarves and bags, how do you make them?

The accessories development order schedule is based on the new season's fabric ordering, production arrangement and new product listing plan. The two strengths of accessories development are:

First, the color of accessories is exactly the same as that of this season. Mr. Chen found the color card of the fabric ahead of time. When developing accessories, the standard color matched with a piece or a few pieces of fabric was accurately supplied to the manufacturer, so that the accessories could not be matched. clothing Color.

The two is to develop exclusive. Accessories 。 One of the classic accessories that has been handed down by CHANEL is the camellia with the same texture as the fabric, which is the exclusive accessories mentioned above, which is perfect and unique. In addition to choosing it, customers can no longer find more matching accessories, which is the highest level of dress matching.

The brand information here includes shop layout layout, elevation, real photos, props classification statistics (model, exhibition rack, freight bar, suppliers and responsible departments, etc.). With the development of brand, the number of shops is increasing, the layout of shops will be changed, and display appliances such as props and models are constantly being adjusted. Chen Li Shi The data also need to be updated constantly, because these props are the important tools for Chen Li to interpret the fashion designer's dream at the terminal.

The most important feature of fashion is constantly updating and changing. Without change, there is no fashion. One of the purposes of display is to show these changes accurately and at a glance. The scheme and method of display should also be aimed at promoting popularity.

Nowadays fashion fashions and popular colors do not necessarily go through fashion designers' hands. They may not be initiated by a country with traditional fashion culture. Instead, they should assemble one or two smart marketing departments to make a brand hype into a popular brand and create a popular fashion. The popularity of all clothing and accessories, whether T-shirts or sports shoes, can become fashionable objects. Therefore, the fashion industry is a combination of market operation and design.

And through the seasonal variation rule of the area to determine the life cycle of its products, determine the main product series and promotion series. At the same time, communicate with the store manager to understand the customers' feedback to the products after the new products are listed, and find out the reasons why they sell well and remain unsalable, then find the selling points of the unsalable products in the life cycle, and carry out the product's outstanding "display and expression". Of course, we should also investigate the competitors in the vicinity and understand the new products of the competitors. Their main product characteristics and display plans, including the outstanding display of competitors' A, B and C points, and so on, finally, we need to make a real analysis and judgement on the main flow direction, the passenger flow and the customer entry line. First, the store's recent sales data, inventory data and order data are transferred out for in-depth analysis to understand the sales speed and corresponding inventory of new products.

When the above preparations are finished, there is a mature display plan in the mind of this excellent and experienced teacher. What is the main theme of the clothing shop? What is the theme? What kind of selling points are highlighted? What is the focus of the series? What is the promotion? How does the window echo the theme? It has a clear thread, and then the display of the clothing shop will be concluded by the display of professional presentation skills and clothing matching. The only way to display beautiful techniques is to really help the sales and profits of clothing shops.